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Job Brief
The Digital Marketing Lead will be tasked with becoming the trusted advisor for our clients by using a data-driven approach to define business success through increased paid media and SEM/SEM performance. Contributing to the team you develop deep knowledge of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, search engine optimization, and measurement dashboards. In this role, you will need to understand digital analytics (i.e. Google Analytics, Adobe Analytics, WebTrends, etc.), and implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.). Using measurement frameworks, you will tell a narrative through data and guide activities and prioritization of actions across digital marketing to drive continuous improvement.
Tasks and Responsibilities
Requirements
Knowledge, Skills, Abilities
Compensation
Salary: $80,000-100,000 per year
Weekly Commitment: 40 hrs
Why Work With Us:
Scout Digital is full of incredibly talented people who are committed to being masters of their craft. We value collaboration and progress and know that the two are interdependent. We value input and idea sharing because we know that this is what challenges us to be better, do better, and work better.
Benefits:
Full Time
09/20/2022
12/12/2022
scoutdigital.com
Burlington, VT
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