Director of Marketing – School of Nursing

Salary: Commensurate with experience
Benefits: Generousbenefits include paid time off including holidays and vacation, retirementmatch, and tuition remission for employee and dependents. Details at www.duq.edu/benefits
Location: School of Nursing
Position Status: Full-time
Hours: Varied
Position Number: 438516/10-891
FLSA Status: Exempt

POSITIONSUMMARY:

This position manages the marketingand communications for the School of Nursing (SON) and is responsible for thestrategic development and implementation of an integrated marketingcommunication plan to promote the SON’s undergraduate and graduate programs andto increase the School’s visibility to internal and external constituents. The Director of Marketing supervises onefull-time staff member, the Web and Social Media Manager.

DUTIESAND RESPONSIBILITIES:

(This list is neither absolute norrestrictive, but indicates approximate duties and responsibilities which may beredefined pursuant to operational needs.)

Develops, implements, andevaluates a comprehensive marketing and communication strategy inclusive of allprograms within the SON, in collaboration with DMC and the SON Office ofRecruitment and Enrollment Management.

Manages the SON Magazine, newsletterand annual report.

Initiates and managesprojects and campaigns (internal and external) and workflow priorities with theSON Director of Admissions and the Nursing Recruiters.

Providesoversight of operational requirements for content review and approval formarketing assets ensuring brand consistency and quality.

Supervises theSON Web Design and Social Media Manager, directing campaigns, recruitmentinitiatives, and web and social media content in alignment with overall SONmarketing strategies.

Develops and implementsmarketing and communication plans to support SON and Duquesne University news,events and conferences.

Develops marketingmaterials, advertisements, and various communications, such as postcards,program flyers, promotional items and recruitment event communications.

Collaborates with DMC in storydevelopment and media requests and collaborates for digital marking campaignsand photography needs.

Assists with onlineprogram marketing initiatives with Boundless Learning including:

video and photography, webinars;printed conference materials; and communications review for branding, accuracyand quality.

Completes other duties asassigned.

REQUIREMENTS:

Minimum qualifications:

Bachelor’s Degree from an accredited institutionin Marketing, Public Relations, Journalism or Business

5 years of experience in higher education,marketing and communications or other related area

Strong understandingof communication strategies

Very strong writing andediting skills

Experienced projectmanager of multiple concurrent projects; meets deadlines

Experience with digital,web, print, social media marketing

Experience with marketresearch and data analysis

Working knowledge ofAdobe, Photoshop, Campaign Monitor, Canva, SmugMug, and video editing software

Preferredqualifications:

Alternately, the successful candidate may possess any equivalent combination ofexperience and training, which provides the knowledge, skills and abilitiesrequired to perform the essential job functions. This includes, but is notlimited to, the following:

Ability to implementeffective marketing programs across multiple channels

Creative problem solverwith strong critical thinking skills

Ability to work bothindependently and in a team environment

Ability to managemarketing plans within budget constraints

Proven leadership andinterpersonal communication skills

Able to function within acomplex and highly collaborative administrative structure

Commitment to theUniversity’s values of diversity, equity and inclusion, and recognition of theimportance of treating each individual with dignity and respect consistent withthe University’s Mission. Demonstratedexperience with, and understanding of, the broad diversity of the Universitycommunity (students, faculty, staff and others).

Ability toestablish and maintain effective working relationships with the UniversityCommunity.

Ability and willingness to contribute actively to the mission of the Universityand to respect the Spiritan Catholic identity of Duquesne University. Themission is implemented through a commitment to academic excellence, a spirit ofservice, moral and spiritual values, sensitivity to world concerns, and anecumenical campus community.

APPLICATIONINSTRUCTIONS:

Applicants are asked to submit a cover letter, resume, and contact informationfor three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University valuesequality of opportunity as an educational institution and as an employer. Weaspire to attract and sustain a diverse faculty and staff that reflectscontemporary society, serves our academic goals and enriches our campuscommunity. We particularly encourage applications from members ofunderrepresented groups and support dual-career couples through our chartermembership in thisregion's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university andits Spiritan heritage byvisiting http://www.duq.edu/about/mission-and-identity/mission-statement.Those invited to campus for an interview may be asked about ways in which theysee their talents contributing to the continued growth of our community andfurthering its mission.
Duquesne University was founded in 1878 by its sponsoring religious community,the Congregation of the Holy Spirit. Duquesne University is Catholic inmission and ecumenical in spirit. Motivated by its Catholic identity,Duquesne values equality of opportunity both as an educational institution andas an employer.