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SAS Institute Inc
Cary HQ, NC | Other
8 Months Ago
Senior Product Marketing Manager
Other | IT Outsourcing & Consulting 8 Months Ago
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SAS Institute Inc is Hiring a Senior Product Marketing Manager Near Cary HQ, NC

Are you a problem solver, explorer, and knowledge seeker – always asking, “What if?” 

If so, then you may be the new team member we’re looking for. Because at SAS, your curiosity matters – whether you’re developing algorithms, creating customer experiences or answering critical questions. Curiosity is our code, and the opportunities here are endless. 

What we do

We’re the leader in analytics. Through our software and services, we inspire customers around the world to transform data into intelligence. Our curiosity fuels innovation, pushing boundaries, challenging the status quo and changing the way we live. 

What you’ll do

We’re looking for a Sr Product Marketing Manager to leverage extensive industry/solution domain expertise and networks to drive strategy and messaging in SAS’s target markets for MLOps and Open-Source Integration. Acts as a primary/front-line “go to” spokesperson with external audiences. Create and deliver credible and unique viewpoints to differentiate SAS in the market and actively work with sales, field marketing, and product management to enable channel and product readiness. 

You will:

  • Creates and communicates positioning and product marketing plans based on solution/industry domain expertise which leads the development of messaging and positioning. 
  • Defines buyer personas, end users and target audience profiles. 
  • Positions SAS MLOps and open-source integration capabilities for the general market, specific markets and/or applicable buyers and drives the creation of key messages and stories to support decision makers and users. 
  • Defines industry and/or solution marketing strategy by working directly with analysts, consultants, customers, prospects and thought leaders as market driven inputs. 
  • Develops and maintains relationships with influential communities, thought leaders, consultants and partners to support awareness activities and serves as spokesperson and/or provides content for interactions with media and analyst communities. 
  • Drives thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations. 
  • Defines product launch plans and works with internal and external parties to execute. 
  • Identifies existing and emerging MLOps and open-source trends and articulates SAS’s position regarding these trends and issues. 
  • Identifies competitor advances in the market and works with internal parties to define and drive competitive approaches/responses. 
  • Supports sales enablement through customer engagements, consulting and internal education programs. 
  • Participates in enablement strategies for SAS with partners and alliances. 
  • Responsible for content for internal self-service enablement sites and sales tools. 
  • Partners with internal teams to gather and analyze the impact and performance of content and programs in solution/industry area. 
  • Supports regional demand generation activities in support of industry/solution area and in line with the overall customer journey. 
  • Discovers and documents specific industry, product, market and competitive dynamics/trends to support outbound marketing efforts. 
  • Responsible for content for external web and printed collateral. 
  • Drives open source and MLOps community engagement and participation.

Other knowledge, skills, and abilities

  • Knowledge of what MLOps/ModelOps trends and the ML Engineer Persona 
  • Knowledge of open-source technology and market
  • Ability to articulate/translate product and service capabilities into customer issue context. 
  • Ability to identify key target audiences and from them create necessary personas who influence the buying decision. 
  • Ability to map product/portfolio and customer business pains into product marketing plans. 
  • Strong writing skills including the ability to translate technical information into simple, audience-appropriate language. 
  • Preferred knowledge and/or previous experience with SAS technology.
  • Ability to travel. 

Why SAS

  • We love living the #SASlife and believe that happy, healthy people have a passion for life, and bring that energy to work. No matter what your specialty or where you are in the world, your unique contributions will make a difference. 
  • Our multi-dimensional culture blends our different backgrounds, experiences, and perspectives. Here, it isn’t about fitting into our culture, it’s about adding to it - and we can’t wait to see what you’ll bring.

Additional Information:

SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the Pay Transparency notice. 

Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process. 

In order to work at SAS, you must be fully vaccinated against COVID-19. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.

All valid SAS job openings are located on the Careers page at www.sas.com. SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. Should you have any doubts about the authenticity of any type of communication from, for, or on behalf of SAS, please contact us at Recruitingsupport@sas.com before taking any further action.

#LI-REMOTE

Job Summary

JOB TYPE

Other

INDUSTRY

IT Outsourcing & Consulting

POST DATE

08/28/2022

EXPIRATION DATE

12/11/2022

HEADQUARTERS

NICHOLS - MCKINLEY, NATIONAL CAPITAL REGION

SIZE

50 - 100

FOUNDED

1991

CEO

WILLIAM DAVID DAVIS

REVENUE

$10M - $50M

INDUSTRY

Software & Cloud Computing

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