Description

Safety Management Group is a nationally recognized professional service organization that provides workplace safety consulting, training, staffing, program planning, and implementation. We offer a comprehensive benefits package including Medical, Dental, Vision, Flexible Spending, 401k with employer matching, paid holidays, Life and Disability Insurance, and additional supplemental products.

Safety Management Group is seeking a Marketing Specialist in Indianapolis, Indiana. This is a hybrid position and will require some in-office days, in addition to working remotely. 

The Marketing Specialist develops and executes marketing campaigns that build awareness and interest in our offerings and drive prospects through the sales funnel. This person should be able to understand core markets and offerings, apply both traditional and digital marketing techniques to drive business results, collaborate with sales and other business functions, and independently manage and measure the success of marketing programs and agencies. This person works closely with sales and marketing leadership to select events and marketing programs, ensure proper messaging and activities to drive event and marketing program goals, and then leads all aspects of planning, sponsorships, vendors, and measurement. 

Essential Functions and Basic Duties

Marketing Campaigns

• Lead planning, implementing and measuring marketing campaigns and other market-facing initiatives to generate interest and leads.
• Manage the overall marketing process and systems to improve marketing efficiency, consistency, and on-time delivery. Includes identification, management, and auditing of marketing automation (CRM) system, brand guidelines, sales tools, databases, the marketing calendar, and budgets.
• Project manage all Marketing projects and calendars, including all aspects of marketing vendors, timelines, approvals, and budgets.
• Track campaign data (results, conversion rates, traffic, etc.) to help shape future marketing strategies. 
• Provide marketing and brand guidance to business and sales functions to ensure programs align with the company's vision and strategic priorities. 

Trade Show and Events Coordination

• Responsible for planning and managing all trade show and event participation aspects, from pre-event marketing to on-site presence to post-event follow-up.
• Annual event planning, including working with sales and marketing to develop an annual trade show and event calendar, goals, messaging, and success metrics.
• Project management and implementation to ensure the event runs smoothly, including venue, display size and plans, attendees’ schedules and duties, customer meetings, travel logistics, vendor selection and management, sponsorships, lead capture, PR, etc. Attend and manage logistics and problem-solving at shows.
• Manage and work with vendors, sales, and marketing to execute pre-show activities to drive event traffic and interest, including social media, email, meeting set-up, sponsorships, blogs, etc.
• Manage and work with vendors or marketing to execute post-show follow-up activities to convert leads to business and measure event success. Includes post-show social media, email, blog content, and tracking event success v. goals.
• Be the subject matter expert on best-in-class practices to drive event participation and interest. 

Requirements

• Minimum of 5 years of experience as a marketing specialist, event management, or similar role within an industrial company.
• BS or BA in marketing, communications, or equivalent preferred. 
• Thorough understanding of event management and pre-/post-event marketing techniques. 
• Proficient in MS Office Suite. 
• Well-organized, detail-oriented, and able to manage all resources (tasks, people, and budget) to ensure on-time and on-spec delivery. 
• Collaborates well with and influences multiple business and sales functions. 
• Excellent communications skills - in person and over the phone. 
• Ability to assess and adjust marketing program quality to drive continuous improvement and business outcomes. 
• This is a hybrid position and will require some in-office days, in addition to working remotely. 
• A high-speed internet connection and the ability to work remotely without distraction. 
• Requires regular overnight and weekend travel.

Physical Demands of the job may include: 

• Prolonged periods sitting at a desk and working on a computer. 
• Manual dexterity is needed for typing and other repetitive tasks. 
• Remaining in a stationary position for a prolonged period of time

Join an elite group of Professionals!

Safety Management Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.