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Digital Marketing Manager

Maple Lake, MN | Full Time
10 Days Ago

Job Description

Want to join a company where we hire, promote, work and live based on our core motto, “Work hard, play hard!”? Then join the Rhino Inc. team today to be part of not one, but five of the area’s fastest growing brands, where we produce innovative products for lakeside living, hunting and fishing, all driven by our expertise as the Midwest’s 5th largest rotational molding manufacturer.

The Rhino Inc. brands (Wave Armor, Beavertail/DOA Decoys and Otter Outdoors) all make the outdoors even more enjoyable by creating durable, easy-to-use floating docks; waterfowl hunting boats, blinds and decoys; and ice fishing shelters and sleds. The 4th brand is Rhino Tuff Tanks, offering fluid storage and distribution tanks.

Rhino Inc. is a 27-year-old domestic and global business experiencing healthy growth, with plans to expand geographically, as well as in products, market share and revenue. Our culture ensures your voice will be heard, your name will be known and your impact will be meaningful. Everyone is encouraged to share input and be collaborative as well as to live their lives to the fullest, at work and at home.
 

THE ROLE – How you will help us grow:

 

The Digital Marketing Manager will oversee all tactical digital marketing efforts for the five Rhino brands, as well as actively participate in the overall strategic direction, in order to build brand awareness, increase engagement and drive revenue. The Digital Marketing Manager will work to utilize all digital best practices to ensure a positive customer experience, to enhance SEO efforts, to analyze data and adjust for optimal performance. The Digital Marketing Manager will collaborate with Marketing colleagues, as well as other departments to ensure brand, company and product integrity and to achieve results and goals in a timely manner.

SPECIFIC RESPONSIBILITIES INCLUDE

  • Lead generation: leverage PPC, SEO, email campaigns, blogs, forums, and other social media (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) to generate a steady stream of qualified leads for the organization
  • SEO audits, optimization, and best practices: website, content, landing pages, emails, etc.
  • Perform ongoing keyword research, discovery and expansion
  • Manage Pay-Per-Click: campaign construction, optimization, and results reporting
  • Conduct ongoing website optimization and improve usability, design, content, and conversion
  • Update website content
  • Communicate and coordinate all website backend enhancements with external resources
  • Measure and report on the performance of all marketing activity by analyzing existing data as well as historical trends to provide actionable recommendations and deliver continuous improvements
  • Ensure brand alignment and consistency in all digital and social media marketing initiatives and communications
  • Provide support to other areas of digital marketing as needed
  • Collaborate with agencies, vendors, and internal teams
  • Stay abreast of the digital marketing landscape; research and communicate important best practices, industry trends and platform updates

EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in business, marketing, or related field
  • Minimum of 3 years of digital marketing related experience.

REQUIRED SKILLS / ABILITIES

  • Fluent in all digital marketing techniques, including website, blogs, social media, email, etc.
  • Highly proficient with website supporting tools, including WordPress, Google Analytics, Google AdWords, and SEO tools
  • Advanced experience with digital marketing tools to optimize marketing and lead generation efforts
  • Ability to develop and execute high ROI digital marketing programs
  • Outstanding communicator and presentation skills, excellent interpersonal and analytical skills
  • Demonstrated initiative and professionalism
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced, results and deadline driven environment
  • Ability to plan, organize, and multi-task to complete assignments in an efficient manner
  • Ability to pay attention to details and perform at a high level of accuracy
  • Bachelor’s Degree in business, marketing, or related field
  • Photography and videography capabilities are a plus but not required
  • Google Analytics certification a plus but not required
  • Effective analytical and problem-solving skills.
  • Exhibits strong leadership skills.

 

WHAT YOU CAN EXPECT FROM US

We believe in taking care of our employees so they can take care of themselves. We also believe those who work hard and achieve beyond their goals should be rewarded. Here are just a few of the perks beyond the paycheck for our executive team members:

  • Competitive health, dental, vision, life, and LT-disability insurance
  • Employee Assistance Program
  • 401(k) plus matching ($0.50 for every $1 you save up to 5 percent of your compensation)
  • Additional training & education reimbursement
  • Cell phone reimbursement
  • Employee discount on Rhino products

 

 

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Skills for Digital Marketing Manager

The job skills required for Digital Marketing Manager include Digital Marketing, Social media, SEO, Initiative, Leadership,and Presentation etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Digital Marketing Manager

The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.