Response Labs is based in Baltimore, MD and has a hybrid work model. This position can be remote for the right candidate.

The Opportunity

Response Labs is looking for a marketing savvy Data Analyst to help grow it's Strategy and Data department. We are building a team of talented digital strategists and analysts with a passion for data-driven CRM and Loyalty Marketing. This role will work hand-in-hand with strategists, solution architects, developers, creative, client service and media team members to help produce, test and report upon complex cross-platform digital initiatives for our Clients, as well as dive deep into our Clients' data to find hidden patterns, personas and segments.

Our Clients look to and trust us to bring solutions at all levels and to be stewards of their CRM and loyalty marketing programs. You must be able to balance multiple large complex projects with quick turn fast paced deliverables with a small, yet nimble team.

Responsibilities

• Work with the team to develop and maintain complex data visualization dashboards in Tableau with multiple data sources
• Help construct, perform and analyze testing for pilots, campaigns, and tactics
• Report on cross-platform marketing and loyalty initiative performance, pulling results from disparate online platforms
• Provide insights to Client questions on an ad hoc, rolling basis
• Perform customer and competitive analysis for Clients

Requirements

• 6 years of experience providing data and analytical support to digital marketing or business teams (experience in CRM, loyalty, advertising, media, sales and/or e-commerce a plus)
• Highly motivated problem solver with a curious mind and exceptional attention to detail and organization
• Extensive experience performing ad hoc data analysis using programming languages such as R or Python, as well as a fundamental understanding of SQL
• Extensive experience collecting large sets of data from multiple sources and cleaning for analysis
• Extensive experience with descriptive analytics, diagnostic analytics, predictive analytics, etc., to analyze and interpret the data
• Extensive experience using Tableau (or comparable application) for producing graphic visualizations and dashboards
• Extensive experience with Google Analytics to perform marketing performance, funnel and e-commerce analysis; experience working with Google Analytics APIs and raw data a plus
• Extensive experience extracting advertising performance data, specifically from Google Ads, Facebook, The Trade Desk, etc.
• Knowledge of statistical techniques and models relevant for the industry
• Excellent written and verbal communication skills with an ability to provide client-ready reports, charts, and presentation decks
• A demonstrated ability to collaborate with internal and external teams

• Platform exposure to Salesforce Marketing Cloud, Salesforce Sales Cloud, Shopify, Klaviyo and Marketo a plus

Great Benefits

• BlueCross health with dental/vision insurance with employer contribution
• AFLAC short term disability available
• 401k plan with matching
• Charitable donation matching
• Annual performance bonus
• Quarterly performance award drawings
• Paid vacation and sick time
• Paid federal holidays
• Professional training and certification tracks
• Flex time from day-one & work from home options
• Regular company events and volunteer outings
• Fun, relaxed work environment and culture

About us

Response Labs is a small but mighty team of curious, innovative digital marketing professionals. We’re certifiable nerds for data and analytics with expertise in customer relationship management (CRM) and loyalty marketing. We love helping brands create meaningful connections with their customers. Our purpose is to Make Every Message Matter™.