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Director of Sales and Marketing

Washington, DC | Other
14 Days Ago

Job Description

Job Number 22162270
Job Category Sales & Marketing
Location Renaissance Washington DC Downtown Hotel, 999 Ninth Street NW, Washington, District of Columbia, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? Y
Position Type Management

JOB SUMMARY

 

Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.

 

CANDIDATE PROFILE

 

Education and Experience

 

Required:

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

 

Preferred:

• 4 year college degree.

• Demonstrated skills in supervising a team.

• Lodging sales experience.

• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

CORE WORK ACTIVITIES

 

Managing Sales Activities

• Manages the development of a strategic account plan for the demand generators in the market.

• Manages the property's reactive and proactive sales efforts.

• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.

• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.

• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.

• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

• Attends sales strategy meetings to provide input on weekly and overall sales strategy.

• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.

• Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.

• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.

• Serves as the sales contact for customers; serves as the customer advocate.

• Serves as hotel authority on sales processes and sales contracts.

• Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.

• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.

• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.

• Supports the General Manager by coordinating crisis communications.

• Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.

• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

• Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).

• Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.

• Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.

• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.

• Interfaces with regional marketing communications for regional and national promotions pull through.

• Performs other duties, as assigned, to meet business needs.

 

Building Successful Relationships

• Develops strong partnerships with local organizations to further increase brand/product awareness.

• Develops and manages internal key stakeholder relationships.

• Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.

• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.

• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.

• Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

 

Leadership

• Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.

• Develops sales goals and strategies and verifies alignment with the brand business strategy.

• Executes the sales strategy in order to meet individual booking goals for both self and staff.

• Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.

• Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.

• Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.

• Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.

• Creates effective structures, processes, jobs and performance management systems are in place.

• Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.

• Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.

• Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.

• Supports tools and training resources to educate sales associates on winning catering solutions.

• Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.

• Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.

• Transfers functional knowledge and develops group sales skills of other discipline managers.

• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.

• Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.

• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

 

 
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

You were always one of those curious kids who opened every cabinet, peeked behind every door, and never ceased to ask "why" when given an explanation.  Today, you bring your personal style to every experience.  You live life to discover.  You are passionate about your neighborhood, always looking to explore the places one wouldn’t find in a travel guide. If this sounds like you, you’re in the right place.  You’ve got authentic style, natural curiosity and a warm way with people. Renaissance is not just a place to spend the night, it's a place to discover, a place in the world with style like yours.  That’s why we’re not just looking for anyone.  We’re looking for someone like you.

Skills for Director of Sales and Marketing

The job skills required for Director of Sales and Marketing include Leadership, Initiative, Futures, Responsibility, Customer Service,and Alignment etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Sales and Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Sales and Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director of Sales and Marketing positions, which can be used as a reference in future career path planning. As a Director of Sales and Marketing, it can be promoted into senior positions as a Sales and Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Sales and Marketing. You can explore the career advancement for a Director of Sales and Marketing below and select your interested title to get hiring information.