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Director, Product Marketing
Reebok Boston, MA
$112k-139k (estimate)
Full Time 4 Months Ago
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Reebok is Hiring a Director, Product Marketing Near Boston, MA

Overview

Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in the brand’s DNA. This is what fuels Reebok to break up boundaries and incite movement. And to make products that help others explore exactly what movement means to them. Reebok strives to deliver each and every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA.

Purpose:

The Director of Heritage Court Footwear Product Marketing sets the global vision for the entire court adults category (Club C, Court Family models & Core takedowns) in line with the overall Classics strategic direction. Lead a team of 4 to execute the Brand Driven & Commercial channel plans to drive the business to growth.This role is based in our Boston office.

Job Responsibilities

Product Strategy

  • Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic
  • Create global category strategic plans, and seasonal plans and briefs that support overall brand and financial objectives
  • Ensure regional and key country insights are obtained and incorporated in global category briefing process
  • Ensure regions have correct product selection and implement global category strategies
  • Lead and manage cross-functional product line / global category process
  • Develop compelling, marketable category concepts, stories, and global vision
  • Assist / create product presentations for team, executives, GMM, and key milestone meetings
  • Build credibility within Fashion Distribution

Manage Business (Processes and Projects)

  • Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership
  • Proactively prepare for tensions in the calendar and resolve issues with the team relating to design, staff performance, or cross-functional challenges
  • Industry, Market, and Consumer Acumen
  • Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics
  • Analyze and summarize research data

Provide a Framework for Performance

  • Create an effective work environment in which people can perform best by ensuring the availability or resources, e.g. by hiring best people available from outside and inside or by allocating resources appropriately
  • Promote a high performance culture by setting clear expectations and individual goals, and focus the team / organization on key drivers that impact success
  • Be an advocate for the category both internally and externally to ensure that proper resources are garnered
  • Build a high-performing team through selection, development, and day-to-day coaching of staff

Market Strategy

  • Ensure appropriate and correct global category positioning
  • Collaborate with merchandising teams to engage with accounts to develop and maintain partnerships that ensure Reebok's effective presence and presentation at both retail & digital platforms.

Strategic Acting

  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside the department to ensure that stories, messages, and overall deliverables are in alignment with the entire department's goals
  • Financial AptitudeAnalyze and prepare global category business performance reports

Knowledge Skills and Abilities:

  • Proven track record of producing performance product
  • Strong influencing skills
  • Strong collaboration skills
  • Strong verbal/written communication and presentation skills
  • Excellent verbal and written language skills in English
  • Must be proficient in Microsoft Office products
  • Excellent analytical skills
  • Be a leader & role model to those in the department
  • Provide prompt and constructive feedback, and assume a coaching role in order to support and inspire their subordinates, including interns and apprentices
  • Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership
  • Tackle conflicts proactively and find constructive solutions together with their counterparts

Qualifications

  • Minimum 8 years’ experience in footwear product management, at least 4 of which were in a management or leadership role.
  • Knowledge of product creation process essential.
  • Bachelor degree in related field. MBA a plus.
  • Ability to travel internationally
  • Strong presentation skills (presenting to large groups expected)
  • Ability to partner and collaborate with internal and external business partners

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”). #dir

Job Summary

JOB TYPE

Full Time

SALARY

$112k-139k (estimate)

POST DATE

11/22/2022

EXPIRATION DATE

01/10/2023

WEBSITE

benetton.co.in

HEADQUARTERS

MA

SIZE

<25

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

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Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

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The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

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Empathy & the ability to connect with customers on different levels.

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Strategic planning & business skills.

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Seek out opportunities to become a role model or mentor.

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Step 3: View the best colleges and universities for Director Product Marketing.

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