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Ramsey Solutions
Nashville, TN | Full Time
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Marketing Analyst
Ramsey Solutions Nashville, TN
Full Time 9 Months Ago
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Ramsey Solutions is Hiring a Marketing Analyst Near Nashville, TN

Are you an experienced marketing analyst who isn’t ready to apply but is interested in hearing more? Click here to request an informal virtual coffee meeting with a team member on the Digital Marketing Team!

The Marketing Team at Ramsey Solutions is a powerhouse team of 150 people that focuses on SEO, SEM, email, social media and website optimization—all while building real, life-changing connections with our customers! We serve all 15-plus business units at Ramsey to build and maintain the heart, soul and standards we love. We’re serious about succession planning, because the work we do matters—and we want to bring hope to individuals, families, students and businesses for generations to come. 

We’re looking for a Marketing Analyst who will help us ensure we spend our marketing budget efficiently so we can target our audience through successful channels – ensuring everyone in every walk of life receives the HOPE we’re on a mission to provide!

How You'll Make an Impact: 

As a Marketing Analyst, you’ll be responsible for figuring out why some marketing campaigns work and others don’t. What channels work, what channels do not. Based on the data collected from different sources, you will make recommendations and explain to stakeholders how it will affect revenue or cost-effectiveness for their channel and/or department. You’ll also tell them about opportunities in the market. The reports that you will create will identify areas of growth, create branding strategies based on research patterns they have identified through their studies. The reports will also develop client acquisition methods, such as an inefficient place within a funnel where there could be more conversions happening than before.

What Winning Looks Like:

  • Analyze sales funnels and customer intent
  • Measure return on investments of online and offline advertising campaigns
  • Report on marketing KPIs, like leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics, like delivery, open, and click-through rates
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Recommend website and campaign optimizations
  • Research and implement marketing tools to support promotional projects, like automation software and social media scheduling
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition

Skills Needed to Win:

  • Previous work experience as a marketing analyst or in a similar role
  • Expertise in Google Analytics
  • Experience with PowerBI or Data Studio
  • Two-plus years of experience understanding data analysis and reporting
  • Ability to manage projects from beginning to end
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns

About Us:

  • We’re a debt-free company that was founded over 30 years ago by Dave Ramsey
  • We have more than 1,000 team members
  • We balance family time and working hard
  • We're team members, not employees or numbers
  • We're crusaders doing work that matters

And by the way, we’re not stuffy or corporate around here. Here are some of the perks and benefits at Ramsey Solutions: 

  • Work-life balance is prioritized, and we rarely exceed a 40-hour workweek 
  • Team outings and lunches
  • Access to a floor of Tower B that's dedicated to fun and community, featuring Ping-Pong, air hockey, pool tables, arcade games and more
  • Optional companywide events, like bingo nights, casino nights, trivia nights, worship nights, happy hours, award ceremonies, Battle of the Bands, and Christmas parties
  • Casual dress and work environment
  • Health insurance on day one with a $500 HSA match every year
  • One fully paid workweek of ministry time to use for volunteering after one year as a team member
  • $300 a year to put toward achieving your fitness goals
  • A 401(k) match of 4% after one year as a team member (you can still contribute in the first year)

Are you an experienced marketing analyst who isn’t ready to apply but is interested in hearing more? Click here to request an informal virtual coffee meeting with a team member on the Digital Marketing Team!

EEO, including disability/vets

Job Summary

JOB TYPE

Full Time

POST DATE

07/15/2022

EXPIRATION DATE

11/11/2022

WEBSITE

musiccitymotion.com

HEADQUARTERS

Mallory Lane

SIZE

<25

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