JOB DESCRIPTION

Marketing Coordinator

RAM Windows is an exciting and rapidly growing manufacturer and distributor of residential and commercial windows and doors. Since 1978, RAM has been the premier aluminum window and door manufacturer in Texas. Today, RAM is aggressively growing both their physical footprint (i.e., having expanded into Dallas and Austin) and their menu of product offerings. The Company has seen rapid growth in customer demand and is positioned in three of the hottest housing markets in the country. The Company is seeking aggressive, hardworking, and motivated individuals to support the existing and planned growth.

• Function: Marketing and Advertising

• Location: Houston, TX

• Employment: Full Time - Permanent

• Product or Industry Knowledge: Not Required

The Marketing Coordinator will be the primary point of contact for the company’s third-party marketing and web development teams. They will assist by generating product and project-related content, developing and distributing marketing materials for the sales team, overseeing events calendar management, and coordinating with relevant industry / professional organizations to maximize the company’s marketing and advertising spend. On a longer-term basis, this individual will control the brand message and identify opportunities to promote the company’s name and product into new markets. Furthermore, there are ample career growth opportunities as the company expands its sales channels and market focus. The ideal candidate will have a thorough understanding of marketing and advertising, a familiarity with SEO/SEM campaigns, and a desire to promote the company by utilizing their creative and energetic personality.

ESSENTIAL DUTIES & RESPONSIBILITIES

The Marketing Coordinator will be an integral part of the company’s marketing and advertising efforts. The essential duties and responsibilities will include, but are not limited to:

• Support the company’s sales efforts by planning, executing, and tracking marketing programs such as email, event, social media, and content marketing.
• Work closely with the sales team to develop materials deemed necessary to solicit business, present product features, and promote brand awareness. Proactively produce digital and print media to distribute for public and/or internal consumption.
• Assist field sales personnel with their marketing collateral, including but not limited to promotional items, business cards, and brochures. Maintain and track inventory of these items to ensure adequate stock and audit these materials occasionally for brand consistency and quality.
• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
• Maintain an events calendar to be accessible by or published to the sales and marketing team. This calendar should include the event as well as some key dates or deliverables prior to the event including social media promotion schedule and deadlines for graphic design production.
• Coordinate product, event, or content social media / email marketing campaigns, including copy, scheduling, testing, and database management.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness.
• Conduct market research and identify trends.
• Work with the executive leadership to provide budgetary numbers for various projects and promotional items and to manage budget vs actual.
• Oversee the timely and thorough responses to all reviews online.
• As needed, periodically audit marketing efforts online to ensure consistency, including alt text on website images, accuracy in online ads and listings.

The marginal functions of this position have not been included. This job description in no way implies that these are the only duties to be performed. An employee will be required to fulfil any other job-related duties required by sales management.

QUALIFICATIONS

• Bachelor's degree in business admin, marketing, communications, or a related field (preferred).
• 1-3 years of experience in marketing.
• Must have strong organizational and project management skills, as well as attention to detail.
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and create reports.
• Must have a high level of creativity.
• Occasional travel may be required.

Salary: $50,000 - $70,000 annually (DOE)

Benefits Include:

• Medical
• Dental
• Vision
• Company Paid Short Term Disability
• Company Paid Life Insurance
• Paid Time Off
• 401(k)