Description

Radio Systems Corporation is seeking a highly talented Content Strategy Manager for our Creative Services Marketing Team! The Content Strategy Manager will drive the vision of impactful, cohesive content across a variety of touchpoints (digital and print) that tells strong brand stories while building a full, compelling journey for the customer. The Product Content Manager leads a team of content creators across several copy disciplines, ensuring these varied touchpoints come together for a positive customer experience while driving desired business results. The person in this role encourages growth and development within the team for the benefit of the individual and the organization. The Product Content Manager also works closely with other teams to ensure the content strategy comes together effectively across a myriad of touchpoints to build a Brand connection with target customers. 

Radio Systems Corporation Headquarters is in Knoxville, TN. Where’s that you say? Let’s talk about what’s famous about Knoxville, TN. We have been called “The Marble City” and "Scruffy City", names we have embraced as our own. And what do Quentin Tarantino and Johnny Knoxville have in common? They were both born Knoxville, TN. We are the home of 1982 World’s Fair and we boast of 21 craft breweries in Knoxville now. Click here for the Ale Trail . If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick on activities from hiking to biking, our Urban Wilderness has a lot to offer. Knox County has great public-school systems, no state income tax and low property taxes and cost of living. If you like outdoor art, we have Music and Shakespeare on the Square, Family Movie Nights on the Square during the summer months in lovely downtown Knoxville.

Our Company: What do you want to know? We are the world leader in pet products with Pet Safe® Brand, Sport DOG® Brand and Invisible Fence® Brand. Pet Safe® Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people, and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodate the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people, and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability, and teamwork. 

Find out why Radio Systems Corporation is a Great Place to Work!

The Ideal candidate will: 

• Manage & develop a team of content creators, directly help team members in development including training, goals, growth, and succession planning 
• Understand each Brands’ strategy and utilize that to create & manage a content strategy that maps out asset intent and ensures all applicable touchpoints are working towards improving the customer experience and driving agreed upon results as defined in the Operations Plan
• Drive content creation across a variety of touchpoints that span kitbox, product detail pages, in-box manuals, and online customer support content to ensure these touchpoints speak to the customer journey in a branded and channel way
• Present concepts for customer content journeys to gain alignment and build understanding across teams
• Understand the customers’ needs and expectations for our products and services using methods such as participation in customer intercepts, reviewing data from our Data Analytics & UX/UI team reviewing research and online reviews, store walk throughs and listening to customer calls in Customer Care Center
• Ensure content is hitting key objectives – (ie. – branded appropriately, digital content has appropriate SEO value, all content drives sales conversion, messaging hierarchies are considered & upheld)
• Partner with media and design teams within Creative Services department to bring content to life
• Manage multiple content deliverables in relation to marketing and product development schedules. Create production schedules, maintain workflows and prioritize workload to meet deadlines for all projects. 
• Pro-actively communicate with team members or key contacts to push for gated items, work to solve challenges or share at-risk tasks when necessary
• Thought leadership on responsible areas through researching current customer & content trends while communicating these trends to key stakeholders 
• Review and critique content work for brand, channel and content strategy accuracy across responsible areas
• Mentor/ train current and new Content Creators on departmental procedures, brand guidelines and software updates
• Maintain a fun, collaborative team environment

Requirements

• Bachelor’s degree in marketing, writing or related creative field preferred
• 5 years experience in customer facing content development 
• 3 years leadership experience with direct report responsibilities 
• Understanding of Digital & Traditional Marketing tactics 
• Strong conceptualization & storytelling skills 
• Demonstrated project management experience with proven ability to meet project deadlines
• Experience with content organization and delivery
• Self-directing with a strong work ethic; drive for results 

Benefits

Working for Radio Systems has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition, we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!RSC is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. 

At Radio Systems Corporation, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression, and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn. #LI-RL1 PM20