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Field Marketing Manager

Atlanta, GA | Full Time
Expired

Job Description

 Role Summary:

QGenda is searching for a Field Markwwho can develop and execute multi-channel campaigns to acquire and nurture leads through the funnel to meet and exceed our growth goals. A successful candidate will have experience in growth and customer acquisition marketing, preferably at a B2B Healthcare SaaS company. You should be both creative and analytical. 

 

Key Responsibilities:

  1. Develop strategies to acquire and nurture leads that drive awareness, consideration, and purchase intent across Online and Offline channels, including email, digital, webinars, direct mail, and events.
  2. Manage strategy, development and execution of campaigns and events to drive lead, pipeline and hit booking targets.
  3. Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance.
  4. Orchestrate Account Based Marketing Programs to successfully penetrate Target Accounts
  5. Working with product marketing develop and/or source high-value content offers and calls to action aligned to buyers’ stage-specific information needs (white papers, e-books, analyst reports, interactive tools, case studies, Webinars, videos and more) for use in programs and campaigns across a broad range of vehicles and channels.
  6. Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent campaigns.
  7. Define demand waterfall targets, pipeline contribution, budgets and campaign metrics.  Continually monitor and measure campaigns to improve results, ROI and achieve lead goals.
  8. Collaborate with design and digital teams for the development of different elements required by the campaigns including production of imagery, design, and build of emails, landing pages, banners, and other creative materials.
  9. Collaborate with product marketing to develop messaging aligned to target audience for key campaign assets including content, outbound emails, nurtures, social media posts, etc.
  10. Working with Marketing Operations, develop and manage numerous automated email flows, sending targeted emails, including drips and nurtures, and analyzing email performance data to determine success and areas for optimization

 

Knowledge Skills and Abilities: 

  • Experience in software/high tech industries and healthcare vertical. 
  • Experience with Marketing automation tools (ie: Marketo & Terminus)
  • Experience with the Sirius Decision demand waterfall approach and inbound marketing best practices
  • Ability to add value to the creative process, and bring ideas through to completion
  • Ability to work in a team environment with Sales, Business Development, and Product Marketing
  • Strong verbal, written and project management skills
  • Excellent presentation and interpersonal skills
  • Detail-oriented, with the ability to manage multiple tasks and meet deadlines
  • Strong initiative, proactive and willing to take ownership of projects from start to finish
  • Adaptable and eager to learn and assume new responsibilities

 

Education/Professional Certifications or Licenses Required: 

  • Bachelor degree from an accredited college or university or equivalent industry experience
  • 10 years of marketing experience relating to the above responsibilities

 

Work Environment / Physical demands/ Travel Requirements: 

•          Computer-based work environment.

•          Sitting and standing for extended periods Lifting of 5 - 10 pounds.

Awards:

  • 2021 - Top 100 Software Companies (The Software Report)
  • 2021 - Best in KLAS
  • 2021 - GA Fast 40
  • 2020 - Deloitte Technology Fast 500
  • 2020 - AJC Best Places to Work
  • 2020 - Top 25 Software Sales Executives
  • 2020 - Atlanta CFO of the Year
  • 2019 - AJC Best Places to Work
  • 2018 - EY Entrepreneur of the Year
  • 2018 - Deloitte Technology Fast 500
  • 2018 - Glassdoor Top 50 CEO

Compensation & Perks:

  • Competitive Salary
  • Bonus Eligible
  • 401k Employer Match

Great Benefits & Culture:

  • Full Health and Dental (QGenda pays 100% of the individual premiums)
  • Employee-centric work culture
  • 3 "Flex Hours" per week
  • Relaxed vacation policy
  • Company outings
  • Costco membership
  • Casual dress
  • Opportunity to be part of a fast growing software company with hundreds of customers and thousands of users around the world.

Applicants must be currently authorized to work in the United States on a full-time basis.

Company Overview

  • Website qgenda.com
  • Headquarters ATLANTA, GA
  • Size 200 - 500
  • Founded 2006
  • Type Private
  • CEO GREGORY BENOIT
  • Revenue $10M - $50M
  • Industry Software & Networking
  • About qgenda
  • QGenda develops a SaaS-based platform that offers workforce management solutions to the healthcare industry.

Skills for Field Marketing Manager

The job skills required for Field Marketing Manager include Product Marketing, Initiative, Social media, Insight, Project Management,and Marketing Automation etc. Having related job skills and expertise will give you an advantage when applying to be a Field Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Field Marketing Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Field Marketing Manager

The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.

How to Become a Field Marketing Manager

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