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Product Marketing Specialist
PTC Boston, MA
Full Time | IT Outsourcing & Consulting 4 Months Ago
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PTC is Hiring a Product Marketing Specialist Near Boston, MA

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Arena, a PTC Company is looking for an energetic Product Marketing Specialist to advance our goal of bringing great PLM and QMS solutions to market and help tell the Arena story everywhere.

Our environment is fast-paced and exciting. We’re creating new solutions and enhancing our existing solutions. We’re incorporating greater degrees of data and customer feedback into product development, while growing the business. As part of our Product Marketing team, the Product Marketing Specialist will plan and execute programs that communicate Arena’s value to the market and define new ways to reach and engage target audiences.

The Product Marketing Associate will gain a detailed working knowledge of how users interact with our solutions and perform primary research in our target markets. The Product Marketing Specialist will look to product managers and industry marketing managers to gain knowledge on industry dynamics and business practice trends to form a well-rounded knowledge base from which to communicate product value. The Product Marketing Associate plan and execute projects in product messaging and positioning, and work closely with product marketing, customers, stakeholders, and product management.

In this role you will support a wide variety of creative activities that drive awareness, understanding, and growth across internal and external audiences. Our group is a great place to start your product marketing career!

What you get to do:

• Work with our product marketing team to support and execute creative, cohesive, and integrated product marketing programs

• Manage go-to-market plans for new products and releases

• Work collaboratively with product management leaders to develop product messaging for Arena

• Write and update solution sheets, presentations, and web page copy

• Maintain sales collateral in Seismic

• Support sales enablement and demand generation with PLM/QMS and product content

• Grow our win/loss program to present results from surveys and interviews

• Uncover and communicate new challenges and trends in the market based on research and customer input

• Support Partners through collateral and customer events

• Research competition and update battle cards

• Research and work with partners for targeted industry content

• Earn a Product Marketing certificate through a third party

Skills & requirements:

• BA/BS in Marketing or a related field preferred

• 2 years of sales or marketing experience

• Proven project management skills with exceptional attention to detail

• High Tech, Life Sciences, or Aerospace manufacturing or quality experience desirable

• Prior experience with cloud software solutions desirable

• Passion for understanding customers, their problems, and experiences

• Exceptional written and oral communication skills

• Ability to build relationships with other teams and across all levels

• Self-motivated, creative, and analytical

• Highly organized, responsive, and accountable

PTC carefully considers a wide range of compensation factors, which may include the background and experience of all applicants, which can cause your compensation to vary. PTC anticipates the Product Marketing Specialist to start at a minimum annual salary of $70,000.00. The actual pay may be higher depending on your skills, qualifications, experience, and location. Additionally, this role might be eligible for discretionary bonuses and/or payment of any relocation expenses that might be incurred. Also, every PTC employee also has the opportunity to become a PTC shareholder, both through its stock grant programs or its employee share purchase program which allows employees to purchase PTC stock at a discount. We offer all kinds of ways to experience well-being, confidence, and satisfaction. Depending on your location, you will have the opportunity to participate in PTC’s benefit plans, including medical, dental and vision insurance, Paid Time Off and Sick Leave Policies, Tuition Reimbursement, 401K, flexible spending accounts, life insurance and disability coverage. Note: PTC benefits programs are subject to eligibility requirements.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

POST DATE

12/07/2022

EXPIRATION DATE

12/14/2022

WEBSITE

ptc.com

HEADQUARTERS

BOSTON, MA

SIZE

3,000 - 7,500

FOUNDED

1992

CEO

JAMES HEPPELMANN

REVENUE

$1B - $3B

INDUSTRY

IT Outsourcing & Consulting

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The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

03/22/2022: New Britain, CT

Their job duties typically include doing research and figuring out what sells.

03/30/2022: Ventura, CA

During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

02/15/2022: Tulsa, OK

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

05/03/2022: Phoenix, AZ

Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

04/21/2022: Pine Bluff, AR

Step 3: View the best colleges and universities for Product Marketing Specialist.

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