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Digital Marketing Manager
PROPARK MOBILITY Hartford, CT
$101k-129k (estimate)
Full Time | Social & Legal Services 1 Month Ago
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PROPARK MOBILITY is Hiring a Digital Marketing Manager Near Hartford, CT

-

Digital Marketing Manager

One Union Place

Hartford, CT

Hybrid / Remote Opportunity

Salary Range: $55,000 - $85,000; Commensurate with Experience

Full Time Opportunity; Full Company Benefits Package 

Digital Marketing Manager

Propark Mobility is seeking a highly motivated Digital Marketing Manager to join our team. The ideal candidate will have experience creating and managing SEO campaigns, paid search campaigns (such as Google Ads), and paid social campaigns (such as Facebook Ads). This candidate will also be responsible to provide analysis and report on digital campaign performance. This position will report to the VP of Marketing.

Propark Mobility is one of the country’s largest privately-owned parking companies, providing full-service parking and mobility services for over 750 hospitality, healthcare, commercial, and off-airport locations in more than 100 cities across the United States.

Key Responsibilities:

  • Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website.
  • Create and manage paid search campaigns on platforms such as Google Ads and Microsoft Ads.
  • Create and manage paid social campaigns on platforms such as Facebook, Instagram, and LinkedIn.
  • Monitor and analyze campaign performance, make adjustments as needed, and report on results.
  • Stay up-to-date with the latest digital marketing trends and technologies, and make recommendations for improving campaigns.
  • Provide analysis and reporting on digital campaign performance and ROI
  • Set up and monitor conversion pixels on websites to track campaign effectiveness
  • Collaborate with other teams such as content and design, to create and optimize landing pages for paid campaigns.

Qualifications:

  • At least 3 years of experience in digital marketing, with a focus on SEO, paid search, and paid social.
  • Strong understanding of SEO best practices and experience using tools such as Google Analytics, Google Search Console, and Ahrefs.
  • Experience creating and managing campaigns on platforms such as Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Strong analytical skills and the ability to track and measure campaign performance.
  • Experience with A/B and multivariate testing.
  • Strong written and verbal communication skills.
  • Strong organizational skills and the ability to work on multiple projects simultaneously.

What Propark will provide for you

  • Remote or hybrid work options available depending on preference
  • Competitive salary range, commensurate with Experience
  • Phenomenal Benefits Package, including medical, dental, vision, and 8 supplemental insurances, including pet insurance!
  • Paid Holidays, Vacation, Wellness, and a paid day off for your birthday!
  • An incredible growth potential, with involved and supportive leadership.

If you are a results-driven digital marketing professional with a passion for driving website traffic and conversions, we want to hear from you!

Propark is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Social & Legal Services

SALARY

$101k-129k (estimate)

POST DATE

02/03/2023

EXPIRATION DATE

02/08/2023

WEBSITE

propark.com

HEADQUARTERS

HARTFORD, CT

SIZE

200 - 500

FOUNDED

1984

CEO

RODNEY POWELL

REVENUE

$50M - $200M

INDUSTRY

Ancillary Healthcare

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About Propark Mobility

Propark Mobility is a national parking management company, dedicated to creating perfect parking moments by providing full service parking solutions for office buildings, retail centers, airports, medical centers, universities, municipalities, residential buildings, hotels and urban parking facilities. Headquartered in Hartford, Connecticut, Propark operates more than 500 locations across 52 cities in 13 states and manages a labor force of over 1,570 employees. Founded in 1984, Propark is committed to a boutique service delivery model that provides clients with high-touch customer service and ...value-added amenities. More
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