Overview

Progrexion is looking for an outstanding Digital Marketing Manager to drive the strategy and execution of CTV/OTT, Streaming Audio, and Programmatic Display media campaigns for multiple brands: Credit.com, CreditRepair.com, and Lexington Law. It’s an exciting time to join the team. We are currently working on launching new campaigns for each of our brands and need an experienced candidate to help manage the launches.

Responsibilities

You will conceptualize, design, and implement Progrexion’s customer acquisition strategy on CTV/OTT, Streaming Audio, Programmatic Display, and Digital OOH. You will also own all metrics and KPI's related to these channels to ensure that channel performance aligns with goals.

Ideally, you have hands-on knowledge of best practices in these channels and have a proven track-record of executing campaigns that drive both brand awareness and immediate response. 

• Lead the ideation, prioritization, and execution of all Programmatic Display, CTV/OTT, and Streaming Audio campaigns.
• Set up, run, and continuously monitor all campaigns for maximum performance on KPI's, such as conversion rate, cost of acquisition, etc.
• Develop & recommend media tests, design measurement frameworks, gather & analyze data, arrive at conclusive insights and optimizations for media campaigns.
• Shape creative strategy via data-driven insights and feedback loops, partnering across the organization to systematically improve the performance of creative assets.
• Collaborate with the Creative team to produce creative assets and develop a roadmap that continually tests new assets and ideas.
• Effectively communicate media plans, channel performance, and test outcomes to relevant stakeholders.
• On the forefront of innovative new and emerging media and measurement solutions - continuously bringing new media insights and recommendations forward.
• Responsible for full campaign setup with each vendor, including contract approval process, media budget & invoice management, managing pixel implementation, defining target audiences, trafficking creative assets, manage creative flighting and testing schedules. 

Qualifications

• 6 years of experience in a data-driven marketing role, managing performance media campaigns.
• Proven success planning and/or buying media at an agency or consumer brand (specifically CTV/OTT, Streaming Audio, and/or Display).
• Experience running ads through a DSP (Centro/Basis, The Trade Desk, StackAdapt, etc.).
• Strong understanding of tracking and view-through attribution of CTV and Display campaigns (experience with iSpot Unified Measurement and/or Google Campaign Manager 360 is a major plus).
• Knowledge and experience with other Offline channels such as Linear TV, OOH, Direct Mail and Radio not required, but a major plus.
• Ability to build a media plan while considering CPM, messaging, audience reach, and performance-based optimizations to yield the best results.
• Strong experience in leading A/B testing and analyzing performance to optimize media buy.
• Highly analytical, strategic, and strong attention to detail.
• Proficient in Microsoft Office, with particular expertise in MS Excel.
• Excellent written and verbal communication skills, with an ability to frame up succinct recommendations. 

If you’re interested in this role, please submit a cover letter along with your resume. Let us know why you’re interested and how your experience makes you the perfect fit for this role.

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