Job Description

Where do you want to go? Pivot is a marketing and customer experience (CX) agency. We collaborate with people who are doing meaningful work in the communities they serve and come alongside them to help their organizations grow and thrive. We accomplish this by assisting organizations in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers. 

We have four practice areas:

1. Broadband Marketing
2. Broadband CX
3. Broadband Vendors
4. Nonprofits

We are a group of dreamers and hard workers who love telling our clients’ stories.

We also love ice cream, because ice cream.

NOTE:

All applicants MUST submit a cover letter with their salary requirements to be considered.

Also, tell us about your favorite brand.

Job Title: Digital Marketing Specialist

This Digital Marketing Specialist will be responsible for providing an excellent customer experience in digital marketing. This person is responsible for developing search engine marketing and paid social media strategy and content writing, paid ad execution, maintenance, analysis, and more.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Job Duties/Competencies:

(Other duties as assigned)

• Research, development, execution, optimization, and analysis of paid social and search engine marketing campaigns across multiple ad accounts and platforms such as Google Ads, Meta/Instagram Ads, Next Door Ads, and LinkedIn’s Campaign Manager.
• Ability to set up and analyze conversion tracking for paid ad campaigns using tools such as Google Tag Manager and Google Analytics.
• Identify, develop, and evaluate social media and search engine marketing strategies, based on knowledge of established objectives, market characteristics, and cost factors, for both B2B and B2C audiences.
• Build and maintain Pivot’s and our client's social media presence through strategy, content creation, and publication of organic social efforts.
• Conduct social media and/or search engine marketing audits and provide strategic recommendations on clients’ social strategy and presence.
• Maintain an understanding of the emerging digital trends as it relates to social media and/or search engine marketing effectiveness.
• Development of educational resources for the Pivot team.
• Creative brainstorming and strategy development.

Education and/or Experience:

• Minimum 2 years professional paid social media and/or Google Ad experience required.
• Excellent understanding of social media platforms, including their respective strengths and demographics (Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, etc.).
• Ability to navigate both the creative and analytical sides of social media content development and publication.
• Experience working with multiple clients simultaneously.
• Strong understanding of customer and market dynamics and requirements.
• Proven ability to build strong relationships with clients.
• Excellence in grammar and professional writing skills are a must.
• Must be able to work accurately with great attention to detail.
• Must be a good communicator, working with other departments responsible for providing services
• Experience with non-profits a plus.
• Ability to communicate a clear message.
• Ability to encourage and persuade clients to try something new.
• Ability to “sell” your ideas.
• Present yourself as a Subject Matter Expert.
• Strength and confidence in your presentation skills.

Computer Skills Preferred:

Meta Business Manager, Meta Ad Manager, Meta Event Manager (for Pixel implementation), Sprout Social, Dash This, Microsoft Office Products, Google Tag Manager, Google Analytics, Google Ads, Slack and other communication tools.

Supervisory Responsibilities

There are no supervisory responsibilities in this position.

Travel Requirements:

Willingness to travel up to 15%, though less than that is anticipated.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to use their hands to operate a keyboard and mouse The employee is occasionally required to stand; walk; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually quiet. This position can be filled by a remote employee. Relocation is not required.