PRIMARY ACCOUNTABILITIES:
* Plan and execute a daily schedule of calls for assigned sales route
* Solicit new business, including cold calling, to increase revenue and distribution within route territory
* Anticipate and forecast consumer demand and manage truck inventory
* Effectively plan on a daily, weekly, monthly, and quarterly basis to meet goals to increase market share, space allocation and customer service
* Ensures maximum brand visibility and marketability within accounts by utilizing effective display position and current point of sale materials when appropriate
* Ensure maximum brand standards to include pricing, shelf placement, placement, display, draft, and product placement
* Ensure retail execution, surveying evaluating distribution, display, and ad feature execution
* Manage all administrative requirements as well as the execution and tracking of all local initiatives
* Educate account staff on brand by administering trainings
* Communicate and follow through on issues deemed important to management, our customers, and suppliers
* Ensure all required documentation is completed in an accurate and timely manner
* Develop and grow your brand, market, and industry knowledge to promote sales more effectively
* Communicate and coordinate merchandising tactics to accounts and support merchandising activities
* Adhere to all state and local alcohol related legislative requirements (training provided)
* Report on issues related to the competitive market and offer constructive suggestions
* Safely operate large, commercial motor vehicles in a variety of operating areas and conditions.