Overview

The Marketing Coordinator provides comprehensive marketing support for corporate marketing initiatives and business development activities. This role assists in proposal preparation and coordination, conducts marketing research, develops marketing materials and qualification packages, maintains project and technical staff resume data, assists with digital marketing initiatives, manages CRM development and maintenance, graphic design, coordinates tradeshows and events, and handles other clerical and administrative tasks related to all marketing efforts.

Responsibilities

• Collaborates with project teams and leads the production of proposals, statements of qualifications, and related marketing materials, such as presentation materials and brochures with oversight from the Senior Marketing Manager.
• Leads the development and maintenance of technical staff’s resumes, boilerplate information, project descriptions, and other branded material.
• Updates and maintains templates for proposals, qualifications packages, resumes, and PowerPoint presentations.
• Plans and coordinates marketing and business development activities, including conferences, tradeshows, and mixers.
• Collaborates to develop social media content. Leads the graphic production and writing of all social media posts with oversight from the Senior Marketing Manager.
• Assists with digital external newsletters and website updates.
• Assists with employee engagement activities.
• Assists with award submissions.
• Assists with marketing and business development planning efforts.
• Assists with SWAG inventory and ordering.
• Supports the business development efforts of the organization.
• Maintains social media sites, company website information, and other digital media in collaboration with the Marketing team.
• Coordinates services of specialized consultants and vendors (photographers, publishers, printers, website designer, etc.).
• Researches target markets, competition, potential clients, and client satisfaction.
• Stays actively involved in professional and community organizations.
• Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.
• Assists with development and implementation of a corporate CRM platform.
• Assists in acquiring corporate and individual licensure in new states.
• Drafts monthly, quarterly, and yearly analytics reports.
• Assists in the development of annual social media content calendar.
• Performs other duties as assigned.

Qualifications

Formal Education, Licenses and Certifications

• Bachelor’s degree in marketing or communications, or other related discipline or associate’s degree and related experience.

Knowledge and Experience

• Minimum of four (4) years of marketing experience in the A|E|C industry preferred.
• Knowledge of marketing, branding, and business development strategy.
• Experience in preparing proposals under tight timelines and collaborating with technical staff.
• Experience in developing and maintaining project information sheets and technical staff resumes.
• Experience in creating marketing promotional materials for print or digital publication, both internal and external.
• Experience in planning and coordinating events, both internal and external.
• Experience in conducting marketing research, both primary and secondary.
• Experience using digital platforms, such as WordPress, LinkedIn, Facebook, MailChimp, and SurveyMonkey.

Competencies and Personal Attributes

• Communication proficiency: Demonstrates professional verbal, technical and creative writing skills.
• Technical capacity: Proficient in Adobe Creative Suite and Microsoft. (Adobe Photoshop CS, Adobe IllustratorCS, Adobe InDesign CS, etc.).
• Collaborations skills: Ability to effectively work on a team, develop ideas and team consensus, accept, learn, acquire critical information from internal and external resources, and adapt to opposing viewpoints.
• Responsive: Demonstrates sound prioritization and applies appropriate sense of urgency.
• Positive: Cooperative with others on the job and displaying a good-natured and positive attitude.
• Quality: Focused attention to detail and proofreading.
• Proficient in time management.
• Demonstrates ability to take initiative.
• Solid organizational skills.
• Problem-solving: persistently completes assigned tasks efficiently and exercises sound business judgment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee may occasionally lift up to 10 pounds.

Availability

This is a full-time position. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. Requires the ability to occasionally work in the evening/night. Hybrid option is available based on experience and skill level.

Travel

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.