Job Summary
The Marketing Brand Manager is on the front lines of marketing. They will execute a marketing strategy based upon the direction of the brand, their clients, their audience, all while managing strategy against the competition. This role focuses on content, strategy and communication. The right person for this position is a top-notch brand visionary skillfully adapting content for a variety of campaigns and goals.

Key Responsibilities
• Project manage a variety of marketing efforts
• Manage brand portfolio for multiple internal brands
• Create, edit, and oversee content, including: Blogs, Videos, Websites, social media, Brochures - Respond to comments and inbox inquiries
• Support multiple brands on event strategy and participation
• Work with internal and external resources to audit and update marketing content regularly
• Execute and report on out-bound marketing campaigns including digital, video, and print for a variety of audiences
• Monitor and report on competitor activity and market share impact
• Be aware of growing trends or threats in our industry or adjacent markets
• Collaborate with a team of marketing professionals
• Work with a team of writers, graphic designers, and content experts
• Coordinate with other departments including Events, Sales, and Client Experience
• Performs other duties as assigned

Knowledge/Skills
• Exceptional time management and organizational skills
• Self-motivated with problem solving skills
• Adaptable and able to excel in a fast-paced environment
• Active listening skills and a quick learner who is detail-oriented
• Ability to work independently and prioritize multiple projects
• Excellent communication skills – both written and verbal

Qualifications
• 5 years of experience with brand awareness, management, and content creation
• Google Analytics
• Social Media – multiple platforms
• YouTube Studio
• MailChimp
• Squarespace
• Wordpress
• Adobe Creative Suite
• Canva

About Patton Logistics Route Consultant
Headquartered in Brentwood, TN, our organization consists of financial, recruiting, and transportation entities as well as a brokerage consulting services organization specializing in connecting new and experienced FedEx Ground route owners.

Additional Information
• The ideal candidate understands the nature of our business is not 9-5 and is willing to work extended/flexible hours as needed
• This position will require candidate to primarily work from the office, but some work-from-home flexibility is included
• PTO is flexible once training is complete and performance expectations are being met
• Employee benefits available, including employer-paid health insurance

To perform this job successfully, an individual must be able to perform each key responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, ability and/or competencies needed for successful performance in this role but are not all-inclusive and other projects will be assigned as needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.