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Marketing Operations Manager
Full Time | Business Services 8 Months Ago
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Panorama Education is Hiring a Marketing Operations Manager Near Boston, MA

About the Role:

We are seeking a Marketing Operations Manager to join our Revenue Operations team. The Marketing Operations Manager will be primarily responsible for administering HubSpot as well as the other platforms used by our marketing team. In addition to managing HubSpot, the Marketing Operations Manager will support the selection, rollout, and adoption of other marketing systems and tools that improve our effectiveness and increase our ROI on marketing campaigns. The Marketing Operations Manager will report to the Manager of Revenue Operations.

Responsibilities:

  • Serve as the primary administrator for HubSpot: 
    • Manage users, including profiles and permissions
    • Update and maintain lead scoring rules 
    • Create and manage forms
    • Route leads (within HubSpot)
    • Improve and document processes; train marketing team members
    • Manage data uploads, workflows, and campaign tracking 
    • Partner with marketing team to develop and implement strong practices for HubSpot marketing database cleaning and lead segmentation
    • Partner with marketing team to use advanced HubSpot features to segment, nurture, and convert leads into customers
    • Partner with Salesforce Admin team to maintain HubSpot <> Salesforce integration, troubleshoot lead and field syncing issues, and pull targeted campaign lists for prospect and client campaigns
  • Manage complex and highly technical projects and ensure smooth rollout across functional teams 
  • Manage vendor relationships for marketing platforms and tools
  • Support the creation of reports and dashboards representing performance from marketing efforts within HubSpot and Salesforce 
  • Create and manage SFDC campaigns
  • Support implementation and high-quality integration of new marketing technology with HubSpot (e.g. Bizzabo, Chili Piper, Zapier) 
  • Partner with legal and security to guide our current website privacy statement based on current marketing practices 

Our Ideal Candidate Has:

  • 3 years of experience as an advanced HubSpot user
  • HubSpot Administrator Experience (preferred certification in one or more of the following: Inbound Marketing, Revenue Operations, HubSpot Reporting, and HubSpot Sales Software)
  • Experience creating HubSpot and Salesforce reports and dashboards to measure ROI
  • Demonstrated success with change management in a high-growth environment
  • Careful approach to data management and change management; history of testing things first, and ensuring that changes do not adversely impact HubSpot or Salesforce instance and data quality
  • Strong knowledge of Lead Generation and Lead Distribution processes; includes understanding of Marketing campaigns and any other Demand Generation initiatives.
  • Ability to communicate key information quickly and effectively at the “headline” and detailed level
  • Ability to manage multiple priorities and tasks; proven organizational and project management skills in a fast-paced environment

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

POST DATE

08/14/2022

EXPIRATION DATE

09/24/2022

WEBSITE

panoramaed.com

HEADQUARTERS

BOSTON, MA

SIZE

25 - 50

FOUNDED

2012

CEO

AARON FEUER

REVENUE

$5M - $10M

INDUSTRY

Business Services

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About Panorama Education

Panorama Education partners with K-12 schools and districts across the country to collect and analyze data about social-emotional learning, school climate, family engagement, and more. With research-backed surveys and a leading technology platform, Panorama helps educators act on data and improve student outcomes. Panorama supports more than 10 million students in 17,000 schools and 1,500 districts across 49 states, including those in the New York City Department of Education, Dallas Independent School District, Seattle Public Schools, and San Francisco Unified School District. To learn more a...bout Panorama Education, visit www.panoramaed.com. More
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If you are interested in becoming a Marketing Operations Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Operations Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Marketing Operations Manager job description and responsibilities

Marketing operations manager ensures each marketing program and campaign are executed according to the agreed plans and processes.

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Marketing ops managers help make strategic decisions and set the tone for what will happen next.

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Additionally, the Marketing Operations Manager will regularly prepare program analysis reports, which will be presented to senior marketing operations management, collaborating personnel, and the Chief Marketing Officer.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Operations Manager jobs

Marketing operations managers need to stay up-to-date with the latest technology, tools, and marketing platforms.

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Earn a degree and countless marketing trainings and certifications.

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Study and be an expert in marketing data management.

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Obtain a thorough understanding of the enterprise sales cycle and how sales operations can contribute to the success of the organization.

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