About PanCAN

Pancreatic cancer doesn’t stop or slow down, and neither do we. At PanCAN, we accelerate critical progress for pancreatic cancer patients. We take bold action by funding life-saving research, providing personalized patient services free of charge, and creating a community of supporters and volunteers who will stop at nothing to create a world in which all pancreatic cancer patients thrive.

PanCAN’s Precision Promise (SM) is one example of how we work to change the future for pancreatic cancer patients. Precision Promise is our groundbreaking clinical trial platform that is now enrolling patients at top institutions nationwide. It is what the pancreatic cancer field and our patient community have been waiting for, hailed for its ability to transform the way clinical research is done for this disease.

THE OPPORTUNITY: The Digital Marketing Specialist is a key member of PanCAN’s Digital Marketing team working across web, email, social and data to support the organization’s marketing efforts. The person will be accountable for the creation and execution of web pages and updates, emails, SMS messaging and support the social team in their efforts across Facebook, Instagram, YouTube and TikTok. The position will also help drive testing across all above-mentioned platforms and contribute both creative and data insights to help improve our digital marketing efforts. The Digital Marketing Specialist reports to the Associate Director of Digital Marketing. 

THE OFFER:To encourage the people fighting the world’s toughest cancer, we provide our staff with the resources, care, and sparkle to do and be their very best in and out of the office. We offer competitive salaries, variable incentive compensation, flexible work arrangements, a remote-friendly work environment, exceptional time off practices, and top-tier health and welfare benefits – all creating an extraordinary workplace and inclusive culture that celebrates diverse perspectives, encourages innovation, and is highly recommended to friends and colleagues by our team members.

We’re looking for people who, like us, will stop at nothing to make progress for patients. Our work is critical, meaningful and it changes lives every day. Join us and be a part of it!

ESSENTIAL FUNCTIONS

• Build, update and maintain websites and pages utilizing content management systems (Blackbaud/Convio Luminate Online and WordPress)
• Build, customize and deploy email communications utilizing email service providers (Blackbaud/Convio Luminate Online and MailChimp)
• Work with graphic designers to customize, resize and/or reformat creative assets as needed for web properties, emails and other digital projects
• Manage marketing analytics (Google Analytics) tracking and tagging on web properties and emails
• Review, test and ensure quality control of web/digital projects and emails; Use QA tools (e.g. BrowserStack, Litmus, etc.) to preview & test designs/builds among devices, browsers and mail clients
• Assist social media team with community management on Facebook, Instagram, YouTube, LinkedIn and TikTok as assigned
• Collaborate and communicate with Marketing and other internal staff to understand and determine project requirements, troubleshoot issues, and provide status updates on tasks and projects
• Effectively manage projects and requests to meet or exceed expectations, and deliver quality work on time
• Utilize project management tools (Teamwork, Basecamp, etc.) to manage projects and tasks, and communicate with project stakeholders
• Follows company brand and guidelines; ensures style guidelines are followed and project adheres to specifications and standards
• Ensure utilization of deliverability best practices and compliance of content submitted is correct and follows brand standards, privacy, spam regulation (CAN-SPAM), web accessibility/ADA compliance, etc.
• Responsible for other web/digital-related duties/projects as assigned by management 

QUALIFICATIONS & REQUIREMENTS

• A B.S. degree in marketing, communications, web development, or other related fields (or equivalent experience)
• 2 years of experience updating/maintaining websites and web content using a content management system
• 2 years of experience creating and building emails utilizing an email service provider
• Experience with basic HTML required
• Strong attention to detail and stellar organization skills is required
• Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail and attention to deadlines
• Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
• Experience with digital marketing platforms systems such as Blackbaud, Luminate Online, Engaging Networks; email platforms such as Luminate Online, Constant Contact, MailChimp; and other donor database software highly desirable.
• Experience with Google Analytics and similar analytics platforms a plus
• Experience/familiarity with CSS, WC3 standards and specifications, adaptive, interactive, mobile first-design and usability principles, and Google tags are a plus
• Experience with peer-to-peer event marketing a plus
• Non-profit experience a plus

EXPECTATIONS FOR ALL EMPLOYEES

Support the organization’s mission and goals by exhibiting the following core values: Deliver Excellence, Service & Gratitude, Accountability, Team, and Sparkle Spirit!

GENERAL INFORMATION

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all required duties, responsibilities, and skills.

Individuals assigned to this position must be able to work in a fast-paced, deadline-driven environment with demonstrated ability to juggle and prioritize multiple, competing tasks and demands and to seek management assistance as appropriate.

The Pancreatic Cancer Action Network is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other status protected under local, state, or federal laws.