Description

Job summary:

The marketing manager is responsible for developing and managing a comprehensive and cohesive multi-channel marketing plan to recruit eligible families, attract quality employees, and raise awareness of the agency and its programs with potential families, key community partners and stakeholders. Primary responsibilities include producing promotional and informational content for social media posts, print and digital advertising, print and digital recruitment and hiring collateral, and website news posts. This position will research current trends and explore innovative solutions while also effectively monitoring and analyzing the agency’s return on investment and pivoting when necessary.

The successful candidate must be able to communicate effectively, work both independently and collaboratively within a small, close-knit team, and thrive in a fast-paced, deadline-driven environment. We are looking for someone who is a results-driven, resourceful, creative, strategic thinker with an upbeat, positive attitude and is eager to make a difference in the community.

Essential Duties:

*Develop and execute a comprehensive, strategic, and data-driven marketing plan designed to elevate Options for Learning’s programs and services to drive enrollment, and support its community engagement efforts;

• Develop and manage a marketing plan to promote the agency to its target populations, including current and potential families, potential employees, current and potential child care providers, community partners and stakeholders;
• Conceptualize and produce a variety of assets for diverse audiences, including print and digital collateral, print and digital ads, social media posts and ads, digital platforms (such as Nextdoor), email campaigns, internal and external videos, city and school district publications, and more;
• Maintain a shared marketing calendar for all social media posts and advertising campaigns;
• Manage all agency social media feeds by employing a social media management platform (allowing for posts to be reviewed and approved) and ensuring that all posts are consistent with overall brand image and marketing objectives;
• Work closely with the senior intake manager to assess effectiveness of marketing efforts as they impact enrollment and adapt marketing and recruitment strategies accordingly;
• Ascertain which agency materials should be translated to elevate effectiveness of marketing efforts;
• Work with divisions and departments to format templates and create pushpages through Constant Contact;
• Ensure the agency’s marketing materials are culturally sensitive and designed to reach diverse audiences;
• Remain current on emerging marketing trends and research untapped opportunities, such as inbound marketing, geofencing, direct mail, doctors’ offices/hospitals, job centers, regional WIC and county offices, community organizations, and more to identify potential targets for recruiting families and new staff;
• Monitor child care and hiring review sites and respond to positive and negative reviews appropriately and strategically, identifying any areas of concern and notifying the appropriate administrator;
• Ensure that agency’s information is correct and relevant on chamber of commerce sites, child care directories, hiring sites, school district sites, and more;
• Assist in creating company-branded items, such as apparel, promotional items, etc.;
• Train agency staff in branding techniques and how to effectively use the tools and resources provided by the Communications Department;
• Provide support for director of procurement and facilities director to ensure building signage aligns with agency’s standards;
• Coordinate projects that require outside services, such as graphic design and photography, as needed;

*Provide creative direction and strategic leadership for the agency’s website, including regular analysis of site traffic and ensuring that content, design, and structure aligns with the agency’s vision and goals;

*Collaborate with Human Resources staff and communications manager to support their hiring goals;

• Generate and post content on hiring sites such as Glassdoor, LinkedIn, Indeed, CalNonprofits, EdJoin, Center for Nonprofit Management, National Head Start Association’s Career Center, and more;
• Manage agency LinkedIn and Glassdoor pages in conjunction with Human Resources Department to optimize opportunities to attract quality staff;

*Provide support for programs, external affairs manager, senior intake manager, Human Resources, Fiscal Department, and other agency departments as needed;

*Work with communications manager to cultivate and maintain working relationships between the agency and local media;

*Provide support for agency events;

*Provide support for writing assignments such as press releases, messaging and talking points, website or email content, etc.

Job Specifications:

• Reports to the vice president of communications;
• Full-time, year-round position;
• Hybrid work schedule;
• Limited evening or weekend hours may be required for events or to meet agency deadlines;
• Employment, responsibilities, compensation and other factors may be affected by changes in governmental regulations, the agency’s contracts, or at agency discretion.

Requirements

Minimum Qualifications:

• Bachelor’s degree in marketing or advertising or relevant field;
• Three to five years of marketing experience (preferably with nonprofits or educational agencies);
• Ability to inspire a collaborative process in a fast-paced environment with multiple projects;
• Extensive experience in developing, implementing, and assessing the effectiveness of marketing campaigns;
• Understanding of analytics for Google, social media, etc.;
• Excellent communication, management, and organizational skills;
• Superior writing and editing skills;
• Ability to adhere to and enforce agency style guide (knowledge of AP Style is a plus);
• Proficient in Adobe Creative Suite and Office 365, including Microsoft Teams;
• Ability to produce short- and long-term strategic plans and projections;
• Fluency in Spanish and/or Chinese a plus.

BENEFITS: Options for Learning provides the option of any of the following: Medical, Dental, Vision, Voluntary Life Insurance, Legal Assistance Plan, 403(b) Retirement Savings (2% Agency contribution and 3% Agency match), Medical and Dependent Care Flexible Spending Account (FSA), Supplemental Insurance Plans (Accident Protection, Critical Illness Protection, Pet Insurance more!). Options for Learning also provides 9 paid holidays, Paid Personal Time Off, Basic Life Insurance coverage, Long Term Disability and an Employee Assistance Program at no additional cost to its employees.