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Digital Marketing Specialist

Portsmouth, NH | Full Time
10 Days Ago

Job Description

Multi-site Dermatology Group Seeks Marketing Specialist

Optima Dermatology is recruiting a Marketing Specialist to join our Practice Support Center, based in Portsmouth, NH. On site, remote, or hybrid opportunities available.

Position Details

The Digital Marketing Specialist will be a key contributor to overall patient volume generation efforts for our practices. This person will own the day-to-day management of our digital advertising campaigns (Google AdWords, display, paid social) and be dedicated to optimizing for conversions across all channels. The Digital Marketing Specialist will also collaborate on social media and email newsletters, oversee website updates and reputation management, and manage the SEO strategy. Previous experience with Google Ads and Analytics is required. This role will report to the Director of Marketing. The primary responsibilities of the role are listed below:

 

Paid Digital Media Campaigns

  • Previous experience with Google Ads is required.
  • Set up, manage, and optimize Google Ads campaigns for new and existing practices.
  • Launch and manage display advertising.
  • Manage paid social advertising campaigns for Instagram and Facebook.
  • Collaborate with marketing team on digital campaign content and ad copy.
  • Generate reporting for all campaigns across digital channels. Previous experience with Google Analytics is required.
  • Use reporting and analysis to make recommendations on future campaigns to optimize ROI and pursue continuous improvement across digital campaigns.

Social Content, Community Management and Reputation Management

  • Manage social media posting on all platforms and report on owned social content.
  • Collaborate on development of social media content based on established roadmap/editorial calendar.
  • Provide reputation management by monitoring/responding to comments/messages on social channels and monitoring reviews through reputation management platform.

Email

  • Set up, schedule and track email campaigns within centralized marketing platform.
  • Set up patient journeys within platform.
  • Collaborate with external copywriter and marketing team on content for email newsletters.

Website & SEO

  • Manage continuous improvements on brand websites through content updates and regular audits of existing pages.
  • Manage continuous SEO optimizations to our website and across digital presence, working with outside consultant on strategy and best practices and establishing timelines for each project.    
  • Provide ongoing analysis of website performance using Google Analytics.
  • Collaborate with external copywriter to assist with content production for blog articles.

Job Requirements

  • Bachelor's degree in marketing, advertising or related field.
  • Minimum of 3 years of digital marketing experience.
  • High proficiency in paid digital campaign management.
  • Previous experience with Google Ads, required.
  • In depth knowledge of SEO factors and key algorithm updates.
  • Hands on experience with web analytics and A/B testing tools.
  • Experience with email campaign platforms.
  • Strong drive to analyze campaign performance and use findings to optimize future activations.
  • Excellent written and oral communication including copy writing, proofreading and editing social content and digital assets.
  • Exceptional organizational skills, project management, multi-tasking, capabilities, detail oriented, excellent collaboration skills with a service-minded approach and ability work independently on prioritized tasks.
  • Ability to accept constructive feedback, demonstrate positive attitude and pride in workmanship.
  • Ability to work cross-functionally with corporate department leaders.

 

Optima Dermatology & Medical Aesthetics Overview

 

At Optima Dermatology, our mission to revolutionize skin care is made possible by our world class team that is highly engaged, mission-driven, and inspired to set the new standard in dermatology. We are growing rapidly and looking for key team members who believe in our mission and want to make a difference in the lives of our patients. We foster a collaborative environment that is fun and hardworking and promise you will work alongside amazing colleagues you are proud to call your teammates.

Skills for Digital Marketing Specialist

The job skills required for Digital Marketing Specialist include Digital Marketing, Social media, SEO, Google Analytics, Advertising,and Google Ads etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Digital Marketing Specialist

The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

How to Become a Digital Marketing Specialist

If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1 Understand the job description and responsibilities of a Digital Marketing Specialist

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