Paid Search Specialist- Full Time | Remote

We are looking for a skilled and results-driven Paid Search Specialist to help our clients improve their ROI from pay-per-click advertising. This role includes but is not limited to setting up PPC campaigns, keyword research, A|B testing, and optimization. The perfect candidate is both creative and technical, providing direction, input, and assistance in all projects relating to paid ads, remarketing, banner ads, social ads, and landing page platforms. This position requires tactical knowledge and experience in paid search marketing tasks such as research, bid management, copywriting, landing page testing, budget management, and reporting. The Paid Search Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and ensuring that projects are executed within budget. You will play a pivotal role in lead generation for our customers and improving their digital footprint. 

We are looking for a self-motivated multi-tasker, comfortable working quickly and with significant ambiguity in a dynamic environment. The chosen candidate relishes new challenges, manages projects effectively, solves problems, and collaborates well with other team members in a remote agency environment. In this role, you’ll create and manage campaigns from the ground up, conduct iterative keyword research, formulate compelling search and display ad copy, conduct analyses/tests, and report on successes. And, you’ll do it in a setting where creativity, drive, and self-motivation engender accomplishment and reward. What We’re Looking For:

• Paid Search Specialist Responsibilities:
• Evaluate and implement improvements on paid search strategies.
• Onboard, monitor, maintain and optimize the high volume of campaigns across Google, Microsoft, Facebook/Meta ad platforms and other third-party digital media outlets.
• Research the latest digital tools and interactive trends.
• Monitor, track, and report on PPC campaigns. 
• Conduct keyword research according to the latest keyword research strategies.
• Write, test, and optimize ad copy

1. Monitor, implement and recommend client budgets and bid adjustments to achieve client-defined goals and objectives.

2. Assist with the performance projection process to inform the new business.

• Propose new and improved ideas on inbound marketing campaigns

1. Measure and report performance of all paid ad campaigns and assess against goals (ROI and KPIs).

• Develop reporting and analytics dashboards to show results against collaboratively-defined key performance benchmarks
• Analyze customer and user data.
• Engage with clients, sales teams, and management.
• Map out how digital assets will be optimized for business results.

Paid Search Specialist Requirements:

Degree in Advertising, Marketing, Communication Science or equivalent.

• Minimum 2 years of marketing experience.
• Experience setting up campaigns in Google Ads, Google Local Service Ads, Microsoft Ads, and preferably Facebook/Meta and other paid ad channels.
• Google Ads, Google Analytics, and Mircosoft Ads Certified Preferred
• Excellent written and verbal communication skills.
• Familiarity and experience with landing page URLs and UTM.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touchpoints.
• Excellent interpersonal skills.
• Some copywriting and QA experience are preferred. 
• Insightful and perceptive.
• Agency experience. 
• Deadline driven & high volume output. 

• Expertise with Google Analytics & Google Tag Manager is a must
• General understanding of web analytics.
• Possess broad knowledge of best digital practices.

• QualitiesCommitted to delivering high-quality and defect-free projects to clients 
• Takes direction well, but also able to make decisions and take initiative 
•  Energized about web information architecture and user experience design 
•  Customer service focused 

• Great math & budgeting skills
•  Strong communication skills

• Excellent grammar and editing skill

• Up-to-date on the latest web technologies and trends 
• Professional, dependable, solid work ethic, detail-oriented, self-motivated 

• An eye for detail and a dedication to quality 

•  Problem solver 
• Self-starter and able to manage their workflow independently

What will make you stand out

• Worked in a digital agency before

Experience in 3rd-party search marketing tools to help manage campaigns

1. Google Ads, Microsoft Ads/Bing certification, Facebook/Meta certification

• Experience advertising on Facebook, Twitter & LinkedIn
• Experience working with HVAC, plumbing, or other home service companies
• Expert Excel skills

The Benefits

• Medical, dental, vision, insurance coverage
• Work from home
• Flexible work schedule
• Quarterly whole-office team building events
• Top-of-the-line technology to get work done
• Paid Vacations and 17 Paid Holidays
• Paid Birthday Off
• ½ day Fridays giving you a long weekend
• Commission opportunity for all employees
• Annual education budget
• Quarterly paid volunteer days
• Monthly health and wellness benefit
• Christmas Bonus

Optic’s hiring process

At Optic Marketing Group, we focus on providing an inclusive screening and interview process that allows us to assess the people we hire based on skill set and potential. We value hiring people whose personal values align with our company values, while also adding something unique to our teams.

The process can sometimes seem a little cumbersome and even lengthy because that’s how much we care about ourselves and you, as a potential fit. But if you do get the job, we’ll do our best to make sure it’s one you’ll never want to leave.