#LI-CM1 #mid-senior #LI-re

About the role:

OLIVER is hiring a Senior Copywriter to join our growing team. As Senior Copywriter, you will be taking creative projects from brief to completion, working as a part of our dedicated agency team. You’re a leader who can own your projects and execute them efficiently and effectively to deliver quality, accuracy, consistency, and creativity; ensuring that all content follows brand guidelines and channel-specific best practices and requirements.

You have a passion for digital content and know how to incorporate the latest trends and consumer behavior into their work to ensure high-performing content for well-known brands. Youwill work as part of a cross-functional team to write unbranded and branded OTC health & wellness focused content for websites and CRM emails.

What you will be doing: 

• Delivering on content briefs from concepttocompletion,working collaboratively across teams from ideation and creation to execution
• Conceptualizing, researching and writing clear, compelling branded and unbranded short & long-form copy for branded websites and CRM emails
• Developing a deep understanding of the OTC health & wellness category, client business objectives, brand language, TOV, messaging priorities, target audience and legal/medical/regulatory requirements, and using that knowledge to write for purpose to inform, inspire, engage, entertain, or motivate action on branded websites and CRM emails
• Working closely with Designer, Project Manager and client Digital Leads to ensure harmony and cohesiveness between design, layout, and copy
• Adhering to mobile-first best practices for copywriting
• Applying core UX & UI design principles to optimize the user experience
• Ensuring copy adheres to WCAG/ADA website accessibility standards
• Leveraging Google Analytics data to inform website content strategy and copywriting, ensuring all content is optimized for search (SEO) to maximize organic rankings
• Analyzing Sales Force Marketing Cloud data from past emails to inform and refine CRM email content strategy and copywriting
• Effectively managing parallel workstreams through all stages of production and online deployment
• Creating and maintaining an editorial style guide for each brand to ensure content is aligned with client legal/medical/regulatory requirements
• Ensuring consistency and quality across all written content 
• Provide strategic counsel and execute on ways to optimize for engagement across different digital channels 

What you need to be great in this role:

• 5 years of experience writing branded and unbranded OTC health & wellness focused B2C website and email content in an advertising agency, design firm, or marketing department
• Proven ability to apply mobile-first, UX and UI copywriting principles to websites and CRM emails
• Experience optimizing digital content for SEO 
• Familiarity with WCAG/ADA accessibility guidelines
• Demonstrated ability to translate complex material from different stakeholders, sources and contexts into engaging content that resonates with target audiences
• Ability to listen to different points of view and adapt writing style based on project and brand requirements and LMR guardrails
• Exceptionally detail-oriented with strong editing, grammar, and proofreading skills – must be committed to editorial excellence
• Strong communication skills and skilled collaborator across all departments and functions
• Ability to be proactive and self-directed in a fast-paced environment 
• Adaptable to changing requirements, priorities and timelines
• Excellent time management skills and ability to meet deadlines with multiple projects running in parallel
• Positive attitude and catalyst for change and improvement
• Progressive portfolio of past work
• This opportunity can be offered with a remote work schedule