Oak View Group

Oak View Group is a sports and entertainment company engaged in a wide variety of activities, including arena development, facility management, arena and stadium alliance, sponsorships and partnerships, security services, publications, conferences, and consulting. The company, privately held, is headquartered in Los Angeles, California with offices throughout the world.

Overview

Under the direction of the Director of Marketing & External Relations, directs and executes the functions of the Marketing Department of the Miami Beach Convention Center (MBCC) & City Center Campus (Pride Park, Collins Canal Park, Rum Room, and Venu) through media and public relations, online and digital marketing, sponsorship, advertising, promotional activities, and marketing collateral. Enhances the image of the venue and its campus while promoting goodwill in the community. Basic functions include sponsorships sales and servicing, along with finding ways to grow revenue for the venue, campus and events while maintaining high levels of client services and excellence in customer service. 

Responsibilities

• This position manages the MBCC’s digital signage as a resource for sponsorship activations, event-related information, citywide information and/or venue and campus information.
• Provides excellence in customer service to clients and executes the implementation, management maintenance of the digital signage and digital advertising/sponsorship programs.
• Utilizes licensed digital signage content management software to upload, operate, manage, and maintain digital advertising/sponsorship content, troubleshoots as appropriate, and coordinates with IT and A/V partners on technical hardware issues.
• Implement, oversee and manage the Miami Beach Convention Center’s social media strategy.
• Plan and input all social media posts in the domestic social media calendar and maintain a high-level overview of social media activities in the MBCC master content calendar.
• Develop social media channel specific strategies that play to each outlet’s strengths, with a plan to measure success and identify potential adjustments to the strategy.
• Monitor and research; analyzes data; creates management reports and detailed evaluations of social media strategies.
• Remains current with emerging internet marketing trends, tactics, strategies and technologies.
• Manage day-to-day content & execution of all social media platforms, including (but not limited to) Instagram, Facebook, Twitter, YouTube, LinkedIn and Pinterest.
• Manage MBCC’s domestic and global social media profiles.
• Create content (copy and visual asset selection and creation) for ongoing, organic & paid social media posts.
• Manage purchase of ad space, including LinkedIn advertising, promoted tweets, Facebook/Instagram promoted posts and ads, Pinterest promoted pins, YouTube video ads, Google Search Ads (SEM); optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions.
• Write clear, persuasive copy to be pushed out on all social media platforms.
• Oversee social media promotional efforts for MBCC programs, partnership support including creation of plan and social media toolkit for partners.
• Engage in initial planning to execute tactical efforts for local programming.
• Community engagement and moderation, responding to social media follower’s messages and comments with complete accuracy, in a timely manner. Respond to comments on review sites such as Google, TripAdvisor and Yelp.
• Manage & host Twitter chats and parties, including creating run of show, coordinating with participating partners, answering questions from fans, providing analytics reports.
• Leverage social listening tools to monitor and report on consumer engagement activities, engage proactively as well as respond to consumers; use insight to inform social media program evolution.
• Use social media reporting to continually optimize program.
• Provide monthly promotional social media recaps to the MBCC, CMB, GMCVB and other key partners and stakeholders.
• Assists with the establishment and building of online relationships with key influencers through proactive strategies and execution.
• Educate others throughout MBCC and provide guidance on social media best practices & MBCC brand.
• Stay up-to-date on new social media trends/ methods for integrating those technologies into the platform; Attend seminars, conventions, etc. to enhance social and digital media knowledge.
• Monitors; analyzes data; creates management reports and detailed evaluations of social media strategies.
• Assists with the creation and development of Marketing and Advertising Plans.Assists with the development and implementation of an advertising and publicity campaign to create regional, national, and international awareness of the venue and its campus.
• Works with venue clients and partners in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
• Assists in the development of marketing materials and procedures to have the MBCC Sales and Marketing Departments function effectively as an in-house agency.
• Seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
• Remains current on national and international trends in the industry and local market changes to best serve the venue and campus.
• Maintains the MBCC’s website and creates and maintains editorial/blog/news and info pages.
• Publishes various audience-targeted e-newsletters and maintains email database.
• Uses sales and marketing principles to promote the venue and its campus.
• Responsible for prospecting, selling, cultivating, and maintaining the corporate sponsorships, for the venue in both new and renewal business.
• Works with the sales & marketing department on opportunities to cross sell corporate partners.
• Responsible for creating and implementing new ideas and opportunities that will drive revenue for the venue and campus.
• Other duties and responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES:

This position has no supervisory responsibilities.

Qualifications

EDUCATION AND EXPERIENCE:

• A degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
• Two (2) years minimum experience in marketing, strategy and media initiatives from concept to completion.
• Three (3) years minimum experience with social media platforms and content marketing program (visual storytelling) development and implementation. 

SKILLS AND ABILITIES:

• Language: Bilingual (English/ Spanish ) a plus.
• Technical Skills: Possess a comprehensive knowledge of the application of social media web technology, search trends and social media innovation.
• Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company. 
• Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.
• Negotiation Skills: Listens to all points of view and negotiates compromise.
• Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
• Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution. 
• Initiative: Works independently to solve problems. Looks for opportunities to take on more responsibility.
• Productivity: Meets standards of productivity as defined for the level and position.
• Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product. 
• Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner.
• Versatility: Able to take on a variety of different tasks and roles within the organization.

Computer and Technology Skills:

• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)
• Comprehensive knowledge of the application of social media web technology, search trends and social media innovation. Social media tools such as (Sprout Social, Canva, Facebook, Instagram (stories and reels), and Twitter) and monitoring tools such as (MS Social Listening, Sysomos, Heartbeat and Socialbakers).
• Skills in photo and video editing and graphic design
• Proficiency in Adobe Creative Cloud applications

PHYSICAL DEMANDS:

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the Marketing Manager Job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the Marketing & Communications Manager Job.

While performing the responsibilities of the Marketing Manager Job, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

WORKING CONDITIONS:

While performing the responsibilities of the Marketing Manager, these work environment characteristics are representative of the environment the Marketing Manager will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the Marketing Manager Job. Incumbent works in an office setting with minimal adverse exposure to environmental hazards. The noise level in the work environment is usually quiet to moderate.

WORK SCHEDULE:

The work schedule of this position typically involves a 5-day work week Monday through Friday; however, this will fluctuate based upon the needs of the community, business needs, projects and/or events. Must have the ability to work a flexible schedule including late nights, early mornings, weekends or holidays and the ability to remain available 7 days per week.

DRESS CODE:

In order to project dignity and decorum expected by the public, appropriate dress and good grooming are expected of all employees.

Strengthened by our Differences. United to Make a Difference.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Vaccination Statement

We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada. We highly encourage our employees to continue to get vaccinate and boosted against COVID-19. Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners.

EEO

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.