JOB CONTENT

1. Position Summary:

(Overall purpose of this position)

• Manage and administer Neighborhood Family Practice's website and social media presence.

• Create, implement and track digital, print and mass media marketing communications campaigns.

1. Essential duties and responsibilities which must be performed in order to carry out the position purpose summarized above:

(The following description is a general representation of the key duties and responsibilities of this position. Other duties may be assigned, as required.)

1. Manage NFP's website: write, edit and upload content, build web pages, approve and tag content, test website links and perform quality checks.

1. Develop, implement and provide reporting for web, email and social media campaigns including management of a content calendar that aligns with organization goals and events; create digital and social media advertising. Identify opportunities for increasing NFP's visibility and search ranking.

1. Create basic video presentations and create graphics, coordinate video campaigns.

1. Assist in developing traditional marketing materials including print media flyers and literature.

1. Produce and oversee timely production of donor and patient newsletters.

1. Resolve patient and perspective patient questions via webmail, social media comments and direct messages.

1. Assist in ensuring adherence to and support of NFP brand, visual identity and messaging.

1. Assist with the development and management of the marketing content library.

1. Provide advertising, public relations and marketing support for special community outreach projects, lectures, education programs etc.

1. Provide clear and concise direction to marketing vendors and project manage the delivery of written and visual content.

1. Serve as a member of the Marketing and Development team, participating in the development of functional strategy and objectives and providing assistance as needed.

1. Qualifications:

1. Specific knowledge, training or skills required to perform the duties of this position. Specific concepts, courses, training programs or required certifications:

(To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• S. in Journalism, Digital Marketing Communications, Marketing or related field.

• In-depth knowledge of all dimensions of digital marketing including social media metrics.

• Demonstrated proficiency In Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Adobe Illustrator, HTML, video editing software.

• Demonstrated ability to integrate marketing content for the web, collateral, video and social media.

• Demonstrated competence in basic web design, navigation and linking concepts.

• Demonstrated in-depth written and oral communication skills including proficiency with AP style writing guidelines; demonstrated ability to write value-centric messaging and copy, and strong proofreading skills.

• Demonstrated ability to multitask, prioritize projects and manage deadlines with a high attention to details.

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• Basic understanding of graphic design concepts
• Demonstrated team leadership and membership skills.

• Demonstrated customer or patient support experience.

1. Essential Physical Demands and Working Environment:

(The physical demands and work environment described below are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Ability to see, communicate, hear and utilize electronic devices

• Office work environment

1. Previous experience that is necessary background to qualify for this position:

• Moderate level of experience in creating, implementing and reporting digital marketing and communication projects, including, but not limited to, email marketing, social media, content curation, web content upload and design. With a strong command of written content development.

REPORTS TO AND EVALUATED BY: VP, Marketing and Fund Development