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NCSA College Recruiting is Hiring a Senior Digital Marketing Strategist Near New York, NY
* In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen.*
Senior Digital Marketing Strategist
Senior Digital Marketing Strategist
Senior Digital Marketing Strategist Job Details
NCSA College Recruiting, part of IMG Academy family of brands, is seeking a strategic and creative thinker with a passion for all things digital to drive growth. The Senior Digital Strategist should have comprehensive experience in digital strategy and analysis across consumer channels, such as social media marketing, SEO/CRO, content strategy, email strategy and consumer promotions. This role is tasked with developing solutions to meet brand objectives based on consumer insight and data. The Senior Digital Strategist should have hands-on experience with back-end user tracking technologies, attribution analysis and reporting. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, channel best practices and consumer needs.
In partnership with the VP of Marketing, the Senior Digital Strategist is responsible for developing holistic brand and digital marketing strategy, as well as the ongoing management, continuity, and execution of those strategies to meet business and brand goals. This person is proactive and self-motivated, highly curious, and collaborative. The Senior Digital Strategist will be a leader on NCSAs growing marketing team, cross-functionally driving digital and social plans.
About NCSA
NCSA College Recruiting was recently acquired by IMG Academy. Our purpose is to inspire and empower student athletes to achieve their full potential through holistic development and education. We offer a suite of products to build skills and habits that form a foundation for livelong success including boarding school, sports camps, college recruiting, and online coaching programming. NCSA the #1 leading recruiting service and digital platform, a double sided market that connects college coaches to high school student athletes, that has helped over 250,000 students get recruited to play in college. This is an opportunity to design digital properties and experiences that make a difference in people's lives and build the youth sports brand of the future.
Responsibilities:
- Audit marketing strategy, digital assets, and consumer insights.
- Work closely with VP of Marketing to develop a web presence architecture and online marketing strategy to coordinate all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.) into one actionable plan.
- Oversee implementation and execution of strategies across channels in coordination with marketing managers including social media, content, email automation and website.
- Perform detailed desktop research on sports recruiting, sports development and education space.
- De-construct competitive best practices in digital marketing and create benchmarks.
- Define web architecture detailing what sites and social assets the brand will maintain and develop
- Work closely with the various specialists and agency partners involved with the implementation and management of our digital strategies.
- Identify opportunities to use digital technology to enhance overall marketing mix: product, price, place, or promotion.
- Research, analyze, and report on related areas, such as market research, target segmentation, user journey, and brands strategy structure and present recommendations
Qualifications:
- 10 years of hands-on progressive digital marketing experience in a complex high growth business
- BA/BS degree in Business, Communications, Marketing, or equivalent practical experience; MBA preferred
- Strong knowledge of best practices in digital media, email marketing and website optimization
- Experience with Google Analytics, Facebook Ads, WordPress, SEO, CRO, and social platforms required
- Significant experience managing website content, technical infrastructure, and/or content management systems
- Knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
- 6 years of experience developing, planning, launching, and analyzing multifaceted integrated digital campaigns and managing owned properties
- An analytical mindset and critical thinking
- Proven performance in marketing strategies to target, engage, and acquire audiences
- Spirit of curiosity and “how stuff works.” Highly proactive
- Has successful track record of project and people management
- Exhibits meticulous organizational and influencing skills
- Agency or in-house digital/e-commerce experience
- Mastery of brand marketing principles, such as target segmentation, category, value proposition, positioning, consumer insights, and brand strategy
- Excellent communication, presentation, leadership skills
- Strong detail orientation, self-motivation, and resourcefulness
- Knowledge of sports industries; Passionate athlete or sports fan a plus!
Benefits & Perks:
- Stay Healthy: Enroll in comprehensive benefits & insurance plans
- Be Well: Expense up to $65 per month for health & wellness
- Maximize Savings: Contribute to your 401k retirement savings with company matching
- Be Comfortable: Enjoy a relaxed casual dress code
- Give Back: Receive paid time off to volunteer in your community
- Take Time: Enjoy paid parental leave to bond with & care for a newborn or newly adopted child
- Stay Connected: Expense up to $350 towards the purchase of a laptop, tablet, or computer
- PAWesome Perk: Enroll your furry friends in our Voluntary Pet Insurance Plan
ABOUT NCSA College Recruiting
NCSA College Recruiting is the world’s largest and most successful collegiate athletic recruiting network. NCSA leverages proprietary technology and data with professional expertise and personal relationships to connect tens of thousands of college-bound student-athletes to more than 35,000 college coaches nationwide across 37 sports each year. NCSA is a subsidiary of IMG Academy, one of the world’s largest and most advanced multi-sport training and educational institutions. Learn more about NCSA at www.ncsasports.org.
National Collegiate Scouting Association, LLC is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, national origin, citizenship status, uniform service member status, age, disability, sexual and gender orientation, genetic information or any other protected status in accordance with all applicable federal, state, and local laws
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position, based on various factors, including budget and industry data. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, robust benefits, growth and developmental opportunities, and other offerings.
Hiring Range Minimum:$120,000 annually
Hiring Range Maximum: $176,000 annually
Job Summary
JOB TYPE
Other
POST DATE
11/04/2022
EXPIRATION DATE
12/12/2022
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The following is the career advancement route for Senior Digital Marketing Strategist positions, which can be used as a reference in future career path planning. As a Senior Digital Marketing Strategist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Senior Digital Marketing Strategist. You can explore the career advancement for a Senior Digital Marketing Strategist below and select your interested title to get hiring information.
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