Description

Product Line:  All Nanotronics Products

Reports To: Chief Revenue Officer

Location: Onsite in the Brooklyn office; see “Why We Work in the Office” below; some travel required to trade shows, including international travel; Passport required

FLSA Status: Exempt

The Nanotronics Product Marketing Manager is a smart, passionate and upwardly mobile team member who will support the development of the world’s most integrated manufacturing platform. This position will be responsible for developing and directing all the marketing activities of Nanotronics’ products, building a marketing team, and synthesizing market, product, and competitive inputs into driving the highest possible revenue for the business. The ideal candidate will be a self-starter, who works well within a fast-paced, ever-evolving environment.

Requirements

Education and Experience

• College degree or work experience equivalent, preferably in Marketing, Advertising, IT, Economics, Business Administration, Engineering, Psychology or any other related field 
• At least 5 years serving in a high-ranking position in a product marketing epartment (e.g., as a Senior Product Marketing Manager or Head of Product Marketing)
• B2B focused experience a plus
• Work expertise in marketing, dealing specifically with product positioning, pricing, and launches
• Vast experience in the creation and execution of highly detailed go-to market product plans 
• Knowledge of selling products to large companies preferred

Required Skills:

• Intimate understanding of the nuances of product markets and customer personas
• Ability to deliver business results in terms of sales
• Highly capable of reviewing, refining, and making recommendations based on analyses
• Passion for products analysis, competitive analysis, and market dynamics
• Strong ability to synthesize market data and provide solutions on short notice or constrained deadlines
• Craft product messaging that resonates and connects with the diverse demographics of customers and stakeholders
• Readiness to build out, manage, and lead a product marketing team
• Seasoned business judgment
• Proven ability to launch a product and lead it to commercial success
• Excellent verbal and written communication ability to make complex material accessible to technical teams, customers and all internal and external stakeholders
• Engaging reporting and presenting skills
• Proficient in MS Word, PowerPoint and Excel, Salesforce
• Excellent creative skills to facilitate product differentiation
• Decisive, iterative and agile, in order to manage multiple projects in a fast-paced working environment
• Proactive and disciplined in follow-through with set priorities and programs
• Calm and composed in uncertain and strenuous situations

Responsibilities

• Unify our messaging across all channels of communication: website, printed collateral, newsletters, trade shows, press releases, etc.
• Build out, manage, and lead a unified team of product marketing personnel with people-focused enthusiasm and empathy, thus facilitating achievement of individual and team goals
• Identify and recommend conference and trade shows not on our current calendar
• Complete an ROI report each year as to the relative effectiveness of trade show / conference attendance
• Identify speaking or paper presentation opportunities at conferences, work with engineering team to identify the participants, assist them in coordinating their attendance
• Evaluate current website, keep it updated and recommend improvements
• Build library of sales and marketing collateral for use across the organization
• Create and publish regularly published newsletters for: nSpec users and prospects, sales agents
• Conduct Salesforce marketing campaigns
• Serve as a release notes evangelist
• Work with apps team to develop training materials; for sales and service
• Understand customers’ needs and behaviors
• Differentiate products by ensuring they always stay in line with customer needs and market trends
• Perform product pricing, strategy and analysis, packaging, and positioning to target customers, sales messaging development, competitive analysis, and product differentiation
• Develop product messaging that fits customers’ current mindset and maximizes the strengths of every marketing and communication channel in the process in order to raise product awareness in the market
• Oversee product launches with the Chief Marketing & Communications Officer and Chief Revenue Officer
• Ensure successful and integrated product launch for products, new product features, and product solutions
• Ensure post-launch that product constantly grows in the market, continually moving from awareness to adoption in new market segments
• Work with Engineering, R&D, and Sales teams to formulate optimal pricing strategies, models, product education approaches, product solution creation, and to execute competitive counter-tactics to achieve products’ market share targets
• Gain product feedback and better understand of market trends and competitive factors
• Prepare final reports, analyses, and findings and present to Chief Revenue Officer, critical stakeholders, and external partners

More About The Team

Nanotronics is making manufacturing fast, accurate and cost-efficient by combining optical and atomic force microscopy with machine learning and artificial intelligence. Our products' usage is industry-agnostic, with aerospace, electronics, and healthcare applications. Any industry that can benefit from increased yield, reduced waste, lower costs, and faster design iteration is an industry that can benefit from using Nanotronics' technology. The solutions we build push the envelope of what can be done, so we need engineers who are highly intelligent, hardworking, and creative. Flexibility and an ability to grasp high order concepts in physics, control theory, hardware design, automation, and robotics can be helpful for understanding and resolving specific issues.

What We Offer:

• Catered lunches every Tuesday, Wednesday and Thursday
• Company stock options
• Comprehensive benefit package, including free dental, vision, short- and long-term disability and life insurance for you
• 401(k) match
• Bright Horizons child/elder care benefits
• Employer HSA contribution
• Casual work environment
• Direct exposure to C-level management
• Interesting and challenging projects that truly make an impact at the company
• Entrepreneurial spirit to grow, learn and thrive

Application Process

Please apply here. After submitting your application, our review process will begin with a review of your resume. If you meet or exceed the education, experience and required skills above, or demonstrate an equivalent to these things, you will be invited to participate in a phone interview, potentially followed by interviews with the hiring team, after which a decision about hiring will be made. 

What is Nanotronics?

Nanotronics is an advanced machines and intelligence company that helps customers across the public, private, and nonprofit sectors solve for the unique inspection and process control challenges of precision manufacturing. A leading developer of optical inspection tools for the semiconductor industry, Nanotronics uses hardware and software to provide industrial-scale factory control solutions. Deployed across fifteen countries and industry agnostic, Nanotronics works with leading-edge companies, from aerospace, to electronics, to healthcare, to drive up yield, reduce footprint and waste, lower costs, and speed up design iteration, while eliminating laborious manual inspections.

We are an intellectually curious group of motivated and passionate innovators, bringing together the brightest minds in physics, optics, robotics, artificial intelligence, and software engineering as we work to lay the foundation for the 4th Industrial Revolution.

Armed with visionary leadership and strong financial backing, we foster an environment of both entrepreneurship and accountability.

COVID-19 Vaccination Policy

The essential functions of all positions at Nanotronics include a physical presence in the workplace, including but not limited to, in-person interactions with other employees, customers, and the community. Therefore, in accordance with Nanotronics’ duty to safeguard the health of our current employees and new hires, their families, our customers and visitors, our business and the community at large from COVID-19, all employees are required to present proof of vaccination and new hires must present proof of vaccination prior to their first day as a condition of employment. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention (CDC), the Equal Employment Opportunity Commission (EEOC), and is designed to comply with all applicable federal, state, and local laws.

Why We Work In The Office

Our culture is built on innovation, quality and collaboration. We believe that working together and among other departments in person supports a sense of community, connection and belonging. So much of our communication as individuals is nonverbal—easier to discern and appreciate when we’re physically together. This synchrony not only gives us the power to innovate, but it helps us foster empathy, learning, and engagement. We want you to be a part of impromptu ideas dreamed and decisions made as people cross paths; to be in the right place at the right time to contribute your perspective; to look around and take pride in the diverse group of people with whom you work; to be seen by others when you’re recognized for a job well-done; and to look around, see things and help us build the best products and workplace we can. Our fast-paced environment pivots quickly, and we don’t want you to miss a thing.

You’ll Make a Great Nanotron If

• You are passionate about science, engineering, technology, and AI
• You are looking for a challenge
• You collaborate well with others
• You are intellectually curious, eager to learn, and excited to contribute

Visit our press page to learn more.

Nanotronics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization. Nanotronics makes hiring decisions based solely on qualifications, merit, and business needs at the time.