Job Summary:

The Global Marketing Manager is responsible for building and executing strategy for multiple cross platform market segments and outbound marketing efforts for NanoString commercial product lines. Responsibilities range from creating product collateral to development and execution of multichannel outbound marketing programs. This individual is expected to take the lead in driving customer-facing communications related to assigned product lines. In addition to driving programs, this individual will be expected to track key performance indicators related to assigned product lines and make recommendations to improve performance as needed. They will also aid in the strategic development of global outbound marketing programs at the product line level, as well as the coordination with Regional Marketing and Sales on implementation for each region. This individual reports to the Director of Global Marketing Programs and will work closely with the Product Management team to translate business goals into actionable execution plans that drive demand and revenue growth.

Job Requirements:

• Track record of successful development and execution of marketing programs in the life science and genomics industry
• Proven ability in strategic marketing, setting tactical plans, and tailoring content
• Experience in delivering end-to-end marketing programs, engaging with the business to ensure smooth planning, consummate execution and accurate measurement of programs

Job Responsibilities:

• Partner with Product Management to develop and execute on multichannel outbound marketing programs within cross functional teams and align to develop targeted value propositions, messaging, marketing collateral and content for key products and applications
• Communicate and collaborate regularly with Global Marketing and Regional Marketing team members while operating as Product Content Owner across teams
• Work closely with the Product Managers to develop promotional campaigns that support their marketing strategies, which are tied to specific business unit goals
• Develop content and liaise with the marcom team on visual layout for marketing collateral
• Leverage the Digital Marketing team to ensure visibility and tracking through electronic marketing channels
• Align with Regional Marketing teams to ensure campaigns are tailored for local markets (AMR/EMEA/APAC)
• Project management of deliverables prior to entering into marketing communications queue
• Facilitate the review and approval process to ensure the correct product positioning is achieved
• Analyze sales trends to identify opportunities and gaps. Generate standard and ad hoc reports for senior leadership, sales and marketing teams
• Manage lead prospecting efforts for marketing programs, campaigns and events, including Identification of lists, associations and conferences as sources for target customers
• Engage with KOLs to facilitate development of webinars, seminars, blog posts, etc.

Requirements:

• Bachelor’s Degree in life science, genomics, business or marketing -related field
• 3-5 years of marketing experience
• Experience working with various marketing tools required, including but not limited to:
• Customer Relationship Management (CRM) systems, preferably Salesforce.
• Email Marketing systems, preferably Marketo
• Metrics and data visualization tools, preferably Power BI
• SEO tools, preferably Google Analytics
• Strong understanding of genomics, with NGS and spatial profiling being highly preferred
• Must be proficient in written and spoken English
• Must be willing to travel up to 25%

Preferred Qualifications:

• Advanced degree in Life Sciences, Ph.D., preferred and or MBA