Company Overview

NanoCellect's mission is to facilitate breakthrough biomedical discoveries by making cell sorting and analysis technology more portable, affordable, and easy to use. We use microfluidics to make flow cytometers that enable biomedical scientists to analyze and sort cells required for drug discovery and basic research. NanoCellect’s proprietary software is a key component of its products and is critical to the company’s success.

Job Summary

The Digital Marketing Manager will be responsible for managing all aspects of NanoCellect's digital marketing strategy. Overall responsibilities are to develop and implement digital marketing strategies across all platforms and drive lead generation for successful market adoption of NanoCellect’s research instruments. In this role, the successful candidate will influence strategic decisions to help drive the business forward.

Reporting to the Director of Marketing, the Digital Marketing Manager will be an integral part of the marketing team and is expected to collaborate with all stakeholders in the company for upstream and downstream marketing activities with cross-functional teams.

Responsibilities and Duties

• Create roadmaps for digital marketing initiatives and optimize digital advertising campaigns.
• Collect, analyze, and maintain accurate records of marketing KPIs for lead generation activities.
• Monitor campaigns to ensure initiatives are pacing well relative to budgets and targets.
• Paid Search
  • Manage Google AdWords and ad platforms.
• Paid Social
  • Manage the company's social platforms (LinkedIn, Facebook, and YouTube).
  • Manage LinkedIn and Facebook Ad Centers
• SEO
  • Improve company SEO and keyword ranking.
  • Contribute to overall content strategy.
• Monitor competitors’ digital strategies and provide recommendations for optimizing our digital campaigns.
• Management of our CRM database
  • Contribute to various cross-functional teams and support sales and service teams for pre and post-sales activities.
• Drive implementation of customer-centric campaigns for multiple market segments.
• Implement testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, and placements.
• Manage relationships with external agencies and various stakeholders.

Qualifications and Skills

• 3 years of marketing experience in the digital marketing space (in a life science company preferred but not required).
• Experience in SEO/AdWords campaign management (Familiarity with tools such as SEMRush and Moz is a plus)
• Experience with paid Google Ads and Social Ads
• Excellent communication skills and ability to present to business partners and leadership.
• Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources.
• Experience working within cross-functional teams.
• Must have proficient written, communication, and presentation skills with the ability to present to diverse audiences.
• Ability to influence the organization at all levels.
• A motivated self-starter must have the ability to work in a fast-paced environment.

Benefits and Perks

• Unlimited PTO
• Competitive Medical, Dental, Vision coverage, FSA, Life Insurance, and LTD
• 401K with company match
• Professional development opportunities
• Casual dress code, free snacks, free onsite gym access
• Cohesive team environment
• Great potential for growth

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, disability, age (40 or older), or genetic information (including family medical history). NanoCellect will provide reasonable accommodations to applicants and employees who need them for medical or religious reasons as required by law.