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Director, Product Marketing
Muck Rack New York City, NY
$164k-207k (estimate)
Full Time | Telecommunications 4 Months Ago
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Muck Rack is Hiring a Remote Director, Product Marketing

We're looking for an experienced Product Marketing leader to create value and accelerate Muck Rack's revenue growth. You’ll position, package, and our product across segments, personas and use cases in order to maximize customer awareness, adoption, revenue and delight. You will work cross-functionally with Product, Revenue, and Leadership teams to ensure our product is positioned and sold effectively and that internal teams have the insights they need to make effective decisions. 

Reporting to the VP of Marketing, you’ll have the opportunity to make a significant impact on the short and long-term business, overseeing programs across the entire product marketing landscape including market and competitor research, positioning and messaging, revenue enablement materials, pricing and packaging, and bringing new features to market.

What you’ll do:

  • Guide how Muck Rack communicates with customers throughout their journey. Craft, validate, refine and evangelize product positioning and messaging, and tailoring value props by segment, industry, persona, use case, geography and other vectors.
  • Generate market and competitive intelligence to help our Product team build high-value, differentiated products, our revenue teams stay current and win, and inform our company’s future vision and strategy.
  • Help our team better understand our target market through industry research, how our customers make purchasing decisions, and how to differentiate against and beat our competition. Create deep customer understanding, document it, and then infuse it into the minds, plans, and execution of all teams at the company.
  • Support smooth and effective product launches that drive results. Partner with product, customer success, sales, and marketing teams to help execute a product launch process that covers research, testing, content creation, training, and measurement.
  • Develop compelling and easy-to-understand external-facing content (sales collateral, case studies, FAQs, positioning and talking points, etc.) and internal enablement and positioning for the Sales and Customer Success teams (like positioning and messaging guides, FAQs, battlecards, and more)
  • Collaborate with Finance, Revenue, Revenue Operations, and Product teams to refine our pricing and packaging strategy to empower Product and Revenue teams to build and sell products that create value and accelerate Muck Rack's revenue growth.
  • Support the sales and customer success teams with internal education/training

If the details below describe you, you could be a great fit for this role:

  • 8 years experience overall, 5 years B2B SaaS product marketing experience 
  • Excellent written and oral communication skills to articulate and communicate customer problems and the product story
  • Effective at interacting with a wide range of audiences, including executives and large sales teams. You're a relationship-builder and good at coordinating team members of all seniority levels and driving them towards completing actions against a common goal.
  • Experience transforming concepts, features, and capabilities into key messages and compelling narratives. 
  • Excellent interpersonal skills to manage cross-functional work with colleagues and cross-functional teams
  • Advanced project management skills to prioritize and manage fast-moving initiatives that involve several stakeholders
  • Experience working effectively across Marketing, Sales, CS and Product orgs 
  • You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team).
  • Experience leading complex, cross-functional initiatives to completion, and on deadline. 

Interview Overview 

Below you'll find an outline of the interview plan for our Director, Product Marketing role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

  • 30 min interview with a member of our Talent Team
  • A 1 hour zoom interview with the hiring manager
  • Final interview with several members of our team

Start Date

Based on the interview plan above, we expect this process to take approximately 2.5-4 weeks. This can depend on the availability of candidates and our hiring team.

Salary

The starting salary for this role is between $147,000-173,000 depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Telecommunications

SALARY

$164k-207k (estimate)

POST DATE

11/09/2022

EXPIRATION DATE

05/31/2023

WEBSITE

muckrack.com

HEADQUARTERS

NEW YORK, NY

SIZE

50 - 100

FOUNDED

2009

TYPE

Private

CEO

GREGORY GALANT

REVENUE

$5M - $10M

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Muck Rack is a PR platform that provides media relations and journalism solutions for enterprises.

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If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

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The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

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Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

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The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

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Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

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Empathy & the ability to connect with customers on different levels.

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Strategic planning & business skills.

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Seek out opportunities to become a role model or mentor.

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Step 3: View the best colleges and universities for Director Product Marketing.

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