mtheory is seeking a motivated, outgoing, team-oriented and organized individual to work closely with managers, artists and mtheory teammates to facilitate client success in today’s music market. The Director of Marketing/Team Lead will work as a generalist at the direction of mtheory senior management to execute and implement strategic and operational initiatives on behalf of clients and their artists in Los Angeles.

The Director of Marketing must have a strong foundational knowledge of all aspects of the music industry with a specialization in the digital and streaming landscape. The Director of Marketing/Team Lead will have a strong foundational knowledge of all aspects of the music industry through regular interaction with record labels, music publishers, management, online and digital marketing, new technologies, advertising, visual assets, radio promotion, publicity, sponsorship, touring, production and manufacturing, event planning, and special projects. Candidates must have the ability to manage multiple projects at one time, learn quickly, communicate effectively, build meaningful relationships, and take initiative. Ideal candidates will have a strong pre-existing network in the digital music market.

Responsibilities:

• Work with Client Teams to develop artist marketing plans and strategy based on the short- and long-term goals of the artists and managers
• Develop strong relationships with our partners at management teams, labels, and agencies.
• Provide artist managers and external teams with actionable analysis including music performance across platforms/territories, social audience growth, merchandise revenue (D2C & touring), and more.
• Study and drive marketing innovations with our partners specifically focused on our artist roster from internal shared learnings and marketplace awareness.
• Educate the manager clients on new opportunities, promotions, and market drivers in the digital space and with social/digital platforms

Job Requirements:

• 5 years experience in the music industry or marketing/entertainment
• Knowledge of online and digital platforms including social media
• Knowledge of analytics platforms, including (but not limited to): Spotify for Artists, Apple Music for Artists, Chartmetric
• Familiarity with running digital advertising campaigns
• Excellent social and relationship building skills
• Excellent business acumen and diplomatic instinct
• Excellent communication, organizational, and analytical skills
• Strong network within the music industry
• Ability to manage multiple projects at one time
• Proactive with strong prioritization skills
• Ability to work in a loosely structured entrepreneurial environment
• Ability to interact with creative executives, managers and artists

Preferred Skills:

• Google Suite experience
• Knowledge of analytics platforms, including (but not limited to): Spotify for Artists, Apple Music for Artists, Chartmetric
• Experience pulling and analyzing data (creating reports as well as interpreting data)
• Fluency in Excel, Word, and Powerpoint

About mtheory:

Founded in 2010, mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. As the music industry continues its rapid evolution, managers have been required to play a much more active role in the artist development process. To address this challenge, mtheory provides managers with the additional manpower and specialized knowledge required to be successful. Our services include: strategic marketing, DSP relations, product management, tour marketing and production expertise, business affairs, digital and social marketing, CRM and analytics. In addition, we have distribution, production, and financing capabilities that enable artists and managers to operate in a truly independent environment.

mtheory currently works with approximately 25 artist managers, representing over 100 artists across a diverse range of genres. Our management clients represent leading artists such as Jelly Roll, Galantis, Twenty Øne Pilots, NF, Masego, Zac Brown Band, Tyler Childers and many others.

There is power in diversity of, but not limited to, race, color, ethnicity, nationality, religion, socioeconomic status, education, marital status, language, age, gender, gender expressions, gender identity, sexual orientation, mental and physical ability, and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace.