Description

The New Energies group in Shell is focused on leading in the energy transition towards a low-carbon future through power/electrification, supporting our aim to power progress together through more and cleaner energy solutions. MP2 is an integral part of Shell’s global New Energy organization and with a mission to guide customers toward a better energy future, by enabling customer choice and by providing market-leading energy solutions. 

The New Energies group- Mass Markets seeks a digital analyst to perform extensive research into the organization’s digital assets and consumer trend data. They track the performance of web analytics and social media, optimizing search engine traffic and providing actionable insights to senior management.

JOB DUTIES & RESPONSIBILITIES:

The primary work of digital analysts’ centers on digital transformation and product development projects. They work with different stakeholders within a business such as product owners, digital marketers, and lead generation marketers, amongst other professionals, gathering relevant data, devising functional strategies, and optimizing the digital framework of the organization.

Digital analysts should utilize various methodologies to increase the efficiency of data processes within the organization. Often tasked with identifying competitors’ responses to changing market trends, digital analysts also analyze in-house marketing campaigns and initiatives.

ESSENTIAL SKILLS AND EXPERIENCE:

• Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making.

• Deliver creative analytics solutions and tools for campaigns and objectives and improve the process of digital analytics within financial constraints.

• Implement a digital framework for exploratory analysis of data, building better decision-making systems.

• Work with the data architecture team in developing a measurement and accountability plan for maintaining data integrity.

• Design and implement digital analytics systems and setup procedures and methodologies to gather and interpret data.

• Work closely with external teams and respective team members from various disciplines within or outside the organization (media, creative, account management, customer insight, trends) to optimize and coordinate campaign strategies.

• Work with the data solutions team to deliver quality analysis, drive data innovation, and define key performance indicators (KPIs).

• Evaluate site performance, analyze web analytics, and manage the tracking and reporting of deliverables.

• Analyze campaign performance and deliver actionable insights to optimize campaign strategy and increase ROI.

• Assist the digital marketing team in addressing distinctions between digital and other KPIs, and develop campaigns related to them.

• Experience in sharing knowledge of online marketing trends and opportunities that translate into competitive advantages for the organization, increasing traffic and customer engagement.

• Experience in A/B testing hypotheses, understanding statistical concepts, and ability to present insights to stakeholders.

• Excellent relationship-building and interpersonal skills; ability to identify new opportunities and strategies for analytical practices.

• Knowledge of predictive analysis; ability to transfer data into actionable insights and present the findings to stakeholders and management.

• Understand market behavior; experience in optimizing campaigns by relevant KPIs, such as CTR and CPA.

PREFERRED SKILLS:

• Experience in web analytics and knowledge of the digital ecosystem

• Good presentation skills 

• Understanding of performance marketing channels

• Strong analytical mind-set with experience in data analysis and data visualization

• Strong knowledge of statistical concepts and experience in A/B testing hypotheses

• Understanding of market behavior and experience in optimizing campaigns

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• A Bachelor’s degree in Marketing, Mathematics, Computer Science, Economics, or Business Administration is preferred

• 3 years of experience in Marketing, Financial Analysis or Web Analysis

• Strong background in Google Analytics, Adobe Analytics, and other social media platforms analytics

• Google Analytics certified 

• Experience in Business Intelligence tools like Tableau and Power BI

• Knowledge of cloud tools like Google Cloud Platform and AWS

• Excellent written and verbal skills, and ability to multitask coordination of multiple projects

• Experience in using OLAP tools and knowledge of SSAS

BENEFITS OF WORKING WITH SHELL ENERGY:

• Competitive Compensation

• Health Care - Medical/Dental/Vision/Prescription Drug Coverage

• 401(k) with Company Matching Contributions

• Flexible Spending Accounts (FSA)

• Health Savings Accounts (HSA)

• Disability Programs (STD & LTD)

• Employee Basic Term Life Insurance

• Vacation & Company Holidays

• Tuition Reimbursement

* Job descriptions are not intended as, nor should be construed to be exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.