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Demand Generation Manager
Morningstar Chicago, IL
$163k-215k (estimate)
Full Time | Investment Management 11 Months Ago
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Morningstar is Hiring a Demand Generation Manager Near Chicago, IL

About the Role: The role is responsible for ideating, strategizing, planning, executing, and managing integrated marketing campaigns to drive pipeline aligned to Morningstar Enterprise Solutions business. This role requires working cross-functionally across the Marketing organization, Sales, Business Development, Customer Success, Partner, Product, and other teams. You will play a strategic, consultative role by providing rationalization and guidance to Marketing on prioritizing and devising campaign plans while executing them with regular oversight and reports on progress. You must be able to analyze data, identify trends and make data-driven decisions. The ideal candidate will have a proven track record of delivering strategic, ROI-driven lead generation programs that materially impact the bottom line. Job responsibilities: Build strategic campaigns to meet pipeline goals for new and existing business with a focus on persona and industry Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline Oversight and coordination of business unit marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiencies Work cross-functionally with various departments to execute integrated marketing campaigns Regularly report out on campaign performance and progress, ensure all programs are adhering to goal setting, ROI, and delivery of success Serve as a consultant in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration Partner with field marketing teams to support virtual and on-site events and webinars with strategic campaign planning, promotion, execution, and follow-up. Provide leadership for other marketers and campaign managers by sharing best practices and providing strategic guidance Provide and collect feedback to/from all stakeholders throughout campaign process Qualifications: 5 years’ experience in SaaS B2B marketing with a strong emphasis on direct marketing and demand generation Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of exceptional achievement in demand generation programs for high-tech B2B companies Strong project management skills and ability to use data to guide decision-making and resource allocation Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously Highly strategic, consultative player who can plan (think) and execute (do) Ability to think outside of the box and innovate the art of marketing Proven track record managing multiple priorities with cross-functional teams Ability to articulate and present plans to sales leaders and executives Bachelor’s degree 001_MstarInc Morningstar Inc. Legal Entity Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues. How to Apply for a Job at Morningstar Step 1 When you find a position you're interested in, click the 'Apply' button. Please fill out this form completely, attaching your resume and cover letter in the approved format. Read the job requirements carefully and make sure to attach writing or design samples as required. Applicants must submit their resume and other information through our corporate website to be considered for a job at Morningstar. No phone calls, please. Step 2 You will receive an email notification to confirm that we've received your application. Step 3 If you are called in for an interview, a representative from Morningstar will contact you to set up a date, time, and location. Be prepared for a rigorous interview process. To make sure you're a good fit for Morningstar and we're a good fit for you, we'll schedule time for you to meet with multiple staff members at all levels of the company. Expect to return for multiple interviews as part of the process. A representative from Morningstar will contact you with the results of your interview—either with a job offer or to let you know our plans for the position. Applicants With Disabilities Who Need Accommodation Morningstar is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 1 312 384-3900 or email AskHR@morningstar.com and let us know the nature of your request and your contact information. Please note: We only accept calls from applicants who need accommodation related to a disability. Please, no calls with unrelated questions or requests. Please be sure to include the title and location of the open position you’re interested in when you leave a message. US Applicants: Morningstar is an E-Verify program participant. Learn more: This Organization Participates in E-Verify (English) - https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster.pdf This Organization Participates in E-Verify (Spanish) - https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf Right to Work (English) - https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster.pdf Right to Work (Spanish) - https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster_ES.pdf EEO is the Law: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf Pay Transparency Notice: https://www.dol.gov/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Investment Management

SALARY

$163k-215k (estimate)

POST DATE

05/25/2022

EXPIRATION DATE

05/05/2023

WEBSITE

morningstar.com

HEADQUARTERS

CHICAGO, IL

SIZE

3,000 - 7,500

FOUNDED

1984

TYPE

Public

CEO

KUNAL KAPOOR

REVENUE

$1B - $3B

INDUSTRY

Investment Management

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About Morningstar

Morningstar is a provider of investment research and management services for individuals and businesses.

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The job skills required for Demand Generation Manager include Business Development, Leadership, Planning, Project Management, B2B, Promotion, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Demand Generation Manager positions, which can be used as a reference in future career path planning. As a Demand Generation Manager, it can be promoted into senior positions as a Business Development Manager, Sr. that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Demand Generation Manager. You can explore the career advancement for a Demand Generation Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Demand Generation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Demand Generation Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Demand Generation Manager job description and responsibilities

The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.

01/29/2022: Raleigh, NC

Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.

01/22/2022: Carson City, NV

Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.

02/26/2022: Anchorage, AK

They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.

01/12/2022: Stockton, CA

They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.

02/03/2022: Lubbock, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Demand Generation Manager jobs

The responsibilities of demand generation managers are vast.

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This role requires significant experience scaling demand generation programs, a deep understanding of demand generation metrics, and significant leadership experience.

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Create a Robust Content Marketing Strategy.

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Use Account-Based Marketing Tactics.

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Build Authority with Event Marketing.

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Step 3: View the best colleges and universities for Demand Generation Manager.

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