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KXLY TV
Spokane, WA | Full Time
$75k-135k (estimate)
3 Months Ago
Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital
Full Time | Telecommunications 7 Months Ago
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Morgan Murphy Media is Hiring a Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital Near Spokane, WA

About us:

KXLY Radio Group and Phase 3 Digital are a part of the KXLY Broadcast Group, a Morgan Murphy Media company. We are a family-owned, people first business located in Spokane, Washington, and our community is at the core of what we do and who we are. Phase 3 Digital provides digital marketing strategy and digital media buying to grow client’s businesses in the Northwest and across the country.

This position is based in Spokane, WA which gives you the opportunity to work in a city where you can spend your off hours exploring exciting restaurants, outdoor activities, and adventure instead of sitting in your car in a long commute.

About this opportunity:

Our digital agency is looking for a qualified Digital Marketing Strategist to join our team. We are strategy and results driven and are continuing to grow our long-lasting partnerships with advertisers. In this role, you must recognize and value the impact we have on our clients’ businesses. If you are a client-focused, motivated, and strategic thinker with a passion for digital marketing and digital advertising advancements, platforms and trends of both advertisers and consumers in the digital media space, then we are looking for you!

What you’ll do:

  • Oversee technical aspects of digital sales efforts for 7 account executives representing our digital ad agency and 7 radio stations.
  • Support Account Executive in presenting digital solutions
  • Assist with inventory management for all digital solutions
  • Create customized digital packages
  • Assist in higher level development of new digital products and services
  • Create sales collateral such as one-sheets and proposals
  • Work with 3rd party vendors on digital RFPs, campaign optimization, reporting, and rolling out new products
  • Manage campaign reporting and campaign optimization
  • Research and stay up-to-date on new online technology and advertising opportunities
  • Work directly with clients and agencies to provide campaign insight, discuss performance metrics, and review performance goals.
  • Track and monitor monthly report data. Utilize that data to help make on-going campaign recommendations
  • Track and monitor creative performance
  • Establish realistic client goals & ensuring other team members understand client goals
  • Collaborate with the Digital Project Manager and other team members to maintain high client happiness and satisfaction

What you’ll bring:

  • At least 3 years of experience in digital advertising (digital account management or product management experience desired); experience in a start-up environment a plus
  • Be a self-motivated problem solver with strong organization skills, an attention to detail, and keen analytical skills; ability to take initiative and ownership of projects
  • Familiarity with Google Analytics, DFP and/or other digital ad serving platforms as well as Facebook Ads Manager / Google Ads / Google Analytics / Reporting
  • Strong verbal communication skills, including sales, leadership, presentation, and interpersonal skills
  • A solid understanding of the digital space, digital trends and the future of digital products
  • Flexible, positive attitude with a willingness to assist with multiple projects and tight deadlines in an ever-changing environment
  • Strong PowerPoint/Excel skills
  • Ability to develop existing accounts and find ways to grow revenue
  • Proven track record of account management experience delivering measurable growth through marketing
  • Experience in core aspects of digital marketing (PPC, Display, Social Media, SEO, Video, and Email Marketing)
  • Capacity for critical thinking and employing the strategy to map out and reverse engineer client account funnels to create a better understanding of defining winning strategy
  • Comfortable with data analysis, including learning new technology
  • Past agency experience is a plus but experience with full-funnel analysis across an array of business types is most advantageous
  • Ability to work independently, as well as with a team
  • Maintain positive communication with members of all departments, customers, listeners, and outside vendors

What KXLY Radio Group/Phase 3 Digital offers:

  • We’re a dynamic and progressive family-owned business that values our employees, our culture and our community
  • We are a team of talented and creative professionals. Who wouldn’t want to work with the best in the business?
  • We offer thorough training to ensure your success
  • We are committed to maintaining a culture where employees can flourish and grow, professionally and personally
  • We offer competitive compensation and benefits
  • Our robust benefits package includes medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), health savings account
  • Time off work/life balance is important to us. We offer vacation days, sick days, personal days and 9 paid holidays

What’s next?

Click below for online application instructions.

KXLY IS AN EQUAL OPPORTUNITY EMPLOYER

Job Summary

JOB TYPE

Full Time

INDUSTRY

Telecommunications

POST DATE

09/24/2022

EXPIRATION DATE

10/28/2022

WEBSITE

morganmurphymedia.com

HEADQUARTERS

MADISON, WI

SIZE

200 - 500

FOUNDED

1890

TYPE

Private

CEO

ELIZABETH BURNS

REVENUE

$10M - $50M

INDUSTRY

Television & Broadcasting

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Morgan Murphy Media owns and operates television and radio stations that delivers news, information, and entertainment content services.

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The following is the career advancement route for Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital positions, which can be used as a reference in future career path planning. As a Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital. You can explore the career advancement for a Digital Marketing Strategist | KXLY Radio Group & Phase 3 Digital below and select your interested title to get hiring information.

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