This position leads the development of digital and traditional marketing campaigns to increase brand awareness, win new customers, and deepen existing customer penetration through cross-promotional tactics. Deep knowledge of best marketing practices, omni-channel campaign tactics, and project management skills is required. Familiarity with a variety of engineering concepts, practices, and procedures is preferred.

JOB RESPONSIBILTIES

Marketing Strategies – 35%

• Manages all phases of integrated marketing campaigns including strategy planning and analysis, creative direction and review, budget planning and analysis, production timetables; bid specifications; list selection and acquisition; and ROI analysis.
• Maintains current knowledge of market and customer segments by staying abreast of competitor activities, industry trends, regulatory activities, and business trends.
• Drives improvement in the financial performance of the business through on-going business analysis, financial analysis, and continuous process improvements.
• Develops and writes appropriate messaging to target audiences for each campaign for various marketing tactics including email, digital ads, and collateral.
• Collaborate with sales and product business units in developing campaign strategies, messaging, and audience targets.
• Assist in the development of technical engineering marketing content, including blogs, videos, presentations, white papers, case studies, and more.

Project Management – 35%

• Understands marketing capabilities, service and process, and effectively communicates to the Campaign Stakeholder(s)
• Translates marketing program requests into functional requirements, working with the Marketing campaign template and the Campaign Stakeholder(s)
• Manages projects following their scheduled path and ensuring on-time delivery of print and online components
• Sets and manages expectations with internal stakeholders and understanding of the marketing process for program impact
• Mange relationships with outside agencies and vendors

Management – 20%

• Lead, manage and motivate associate campaign managers.
• Works with all MISUMI departments to lead the development of marketing campaigns that support business strategy and initiatives.
• Works with project team to prioritize projects, maintain a continuous knowledge of project status, identify potential issues and /or opportunities within or related to the project.
• Reviews all deliverables to ensure all processes and procedures are completed, quality standards are met, and projects are delivered on time.

Other Projects / Duties assigned by Leadership – 10%

COMPETENCY REQUIREMENTS

• Bachelor’s Degree in Marketing, Business Administration or Engineering
• 7 years of technical marketing experience with manufacturing related products and services within the manufacturing industry
• General knowledge of Marketing Automation (Marketo) and CRM (Salesforce) processes and practices
• Previous people leadership experience required
• Trade Show & Event management experience
• Ability to manage external providers and prioritize duties
• Team player approach with a positive and proactive attitude
• High level of flexibility and capable of delivering results in a rapidly changing environment
• Process orientation with an entrepreneurial attitude
• Working experience within an international company is a plus.
• May need to lift trade show materials and collateral up to 50 lbs.
• Travel up to 15%

MISUMI is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.