1 Marketing Associate Job in Kenosha, WI
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Midwest Foods is Hiring a Marketing Associate Near Kenosha, WI
Job Details
Job Description Summary
Fresh Midwest is an exciting new ecommerce company delivering fresh food directly to consumers' homes. Fresh Midwest is a subsidiary of Midwest Foods with over 50 years of wholesale fresh food experience. We are currently hiring for a Marketing Associate to join our team. Please visit our site to learn more: freshmidwest.com
Responsibilities include:
Manage Fresh Midwest’s Social Media:
- Drive social media content, graphics and execution across all platforms including Facebook, Instagram and LinkedIn. Develop strategy and plan for Twitter and Pinterest launch.
- Identify potential new platforms and develop strategy and plan for launch (Next Door, Yelp, YouTube etc.)
- Develop a test and learn approach to continue to advance our social media efforts
- Report social media key metrics on content engagement and overall follower counts
- Identify and partner with Influencers to execute giveaways, cross promotions and content.
Manage the content planning calendar that encompasses the website, emails, social and in-totes:
- Develop copy for emails, social media, website splash pages and offline print
- Direct the creative department on the development of emails and offline print
- Create promotional codes when needed
Manage the cross promotion of products and announcements with partners. This includes restaurants, farms and vendors:
- Identify communication opportunities and coordinate timing, assets and copy for communication in emails, socials, and offline promotion of partner products.
Marketing and Merchandising Plan Development:
- Contribute strategies, ideas and execution to the development of marketing and merchandising plans to drive awareness, trial and repeat purchases
- Work with digital advertising agency to ensure they have assets and information to execute online ads
- Assist with awareness tactics as well as development of loyalty programs including continuity programs, welcome and lapsed programs.
Report on key metrics, track competitive activity and follow trends:
- Track and report key business metrics on a weekly basis for team review, including insights on Google Analytics
- Follow and report on competitive social activity
- Subscribe to competitive emails and visit competitive websites on a routine basis
- Report on trending topics for Fresh Midwest to leverage
Administrative and Facility efforts:
- Assist with customer service calls and emails as needed
- Provide merchandising support including updating product data and descriptions. Take product photos and video as needed.
- Communicate with drivers and selectors with customer or product information as needed
Manage special projects as needed
- Minimum of a Bachelor’s Degree in Marketing or related area with 1-2 years experience
- Knowledge of social media platforms
- Strong leadership skills
- Excellent verbal and written communication skills
- Strong analytic skills. Knowledge of Google Analytics a plus
- Strong problem-solving skills
- Knowledge of Wordpress, Photoshop, and Canva a plus
Job Summary
Other
Wholesale
$39k-51k (estimate)
11/17/2022
05/15/2023
midwestfoods.com
ANKENY, IA
25 - 50
1998
Private
NATE SIMONSON
$10M - $50M
Wholesale
Related Companies
About Midwest Foods
Midwest Foods is a distributor of fresh foods in the United States.
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