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Marketing Associate

Midwest Foods Kenosha, WI
$39k-51k (estimate)
Other | Wholesale 3 Months Ago

Job Details

Job Location:    Edible Cuts Kenosha - Kenosha, WI
Salary Range:    $20.00 - $24.00 Hourly

Job Description Summary

Fresh Midwest is an exciting new ecommerce company delivering fresh food directly to consumers' homes. Fresh Midwest is a subsidiary of Midwest Foods with over 50 years of wholesale fresh food experience. We are currently hiring for a Marketing Associate to join our team. Please visit our site to learn more: freshmidwest.com

Responsibilities include:

Manage Fresh Midwest’s Social Media:

- Drive social media content, graphics and execution across all platforms including Facebook, Instagram and LinkedIn. Develop strategy and plan for Twitter and Pinterest launch.

- Identify potential new platforms and develop strategy and plan for launch (Next Door, Yelp, YouTube etc.)

- Develop a test and learn approach to continue to advance our social media efforts

- Report social media key metrics on content engagement and overall follower counts

- Identify and partner with Influencers to execute giveaways, cross promotions and content.

Manage the content planning calendar that encompasses the website, emails, social and in-totes:

- Develop copy for emails, social media, website splash pages and offline print

- Direct the creative department on the development of emails and offline print

- Create promotional codes when needed

Manage the cross promotion of products and announcements with partners. This includes restaurants, farms and vendors:

- Identify communication opportunities and coordinate timing, assets and copy for communication in emails, socials, and offline promotion of partner products.

Marketing and Merchandising Plan Development:

- Contribute strategies, ideas and execution to the development of marketing and merchandising plans to drive awareness, trial and repeat purchases

- Work with digital advertising agency to ensure they have assets and information to execute online ads

- Assist with awareness tactics as well as development of loyalty programs including continuity programs, welcome and lapsed programs.

Report on key metrics, track competitive activity and follow trends:

- Track and report key business metrics on a weekly basis for team review, including insights on Google Analytics

- Follow and report on competitive social activity

- Subscribe to competitive emails and visit competitive websites on a routine basis

- Report on trending topics for Fresh Midwest to leverage

Administrative and Facility efforts:

- Assist with customer service calls and emails as needed

- Provide merchandising support including updating product data and descriptions. Take product photos and video as needed.

- Communicate with drivers and selectors with customer or product information as needed

Manage special projects as needed


- Minimum of a Bachelor’s Degree in Marketing or related area with 1-2 years experience

- Knowledge of social media platforms

- Strong leadership skills

- Excellent verbal and written communication skills

- Strong analytic skills. Knowledge of Google Analytics a plus

- Strong problem-solving skills

- Knowledge of Wordpress, Photoshop, and Canva a plus

WEBSITE

midwestfoods.com

HEADQUARTERS

ANKENY, IA

SIZE

25 - 50

FOUNDED

1998

TYPE

Private

CEO

NATE SIMONSON

REVENUE

$10M - $50M

INDUSTRY

Wholesale

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About Midwest Foods

Midwest Foods is a distributor of fresh foods in the United States.

Show more

Midwest Foods
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