Senior Manager, Research and Consumer Insight

Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery, and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information, please visit www.mgae.com.

Key Responsibilities Include

• Meet with key stakeholders to understand challenges and questions to design studies that best meet the objectives
• Determine best methodologies, develop questionnaires and assets, analyze data, and write reports that tell the story and provide actionable insights for internal stakeholders
• Develop consumer insights and market knowledge to support the overall company mission and vision
• Manage and supervise a broad range of research activities, with a focus on quantitative research
• Uncover and report insights for the entertainment, product, and marketing teams
• Continuously build off developing knowledge to improve methodologies and refine research and approach
• Work with outside vendors on various stages of research as needed
• Study marketplace and entertainment environment, identifying trends in these spaces
• Design and conduct research on entertainment from initial concept ideation through development with both kids and adults
• Design and conduct research on toy concepts and product marketing
• Analyze and report insights to internal teams to help improve products and offerings

Basic Qualifications

• Minimum of 5 years of experience in consumer research
• BA/BS in a related field (statistics, market research, business, psychology, etc.)
• Strong project management skills with a track record of collaboration
• Exemplary communication skills, written and oral, and the ability to communicate and interact effectively with colleagues, senior management, and team members with ability to obtain consensus
• Ability to adjust to the changing needs of a dynamic environment and react swiftly to shifting priorities
• Ability to manage multiple complex projects at the same time
• Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
• Ability to work with minimal supervision

Preferred Qualifications

• Experience in entertainment research, toy category, and/or at full-service market research firm
• Experience in Photoshop
• Knowledge of kids programming, gaming and entertainment
• Experience in self-serve survey platforms (Decipher, Qualtrics, etc.)

Salary Range

$127,000 - $159,993