Marketing Coordinator

LEGOLAND Discovery Center Kansas City, 2475 Grand Blvd
Kansas City, Missouri, 64108
United States

The Marketing Coordinator will be right in the heart of our magic, providing support to the Marketing Department and planning and managing promotional, PR, social media and sales activities. Compensation for this opportunity is $18 per hour.

Responsibilities

• Execute local Marketing & Sales tactics in line with agreed attraction strategy, and in collaboration with the Marketing Manager and Brand Marketing.
• Remain up-to-date on products / changes and ensure that all marketing outlets have updated information on hours, pricing, promotions, etc.
• Liaise with local contacts, concierge, and partners advocate for the brand and share updates on product, promos, changes.
• Ensures appropriate information is being communicated to all internal departments as well as guests and partners.
• Collaborates with the Marketing Manager to generate PO’s, log, and track all marketing related operating expenses.
• Coordinates and enters group reservations in ticketing system; maintain and update reservations.
• Coordinates marketing efforts targeted to groups including direct mail, email, and telemarketing campaigns, and representing the attraction at trade shows when needed.
• Daily, weekly, and monthly reporting as required.
• Coordinates the set-up of all tickets relating to Trade, ensures that key stakeholders are briefed, and notify clients and the Call Center about new product development and events.
• In collaboration with Marketing Manager, liaise with Finance and partners to ensure Credit Applications are reviewed / approved / rejected, and new clients are entered in to Accesso or Callscripter as required.
• Works with the Marketing Manager to secure and fulfill local, regional, and national promotional opportunities & develop relationships.
• Monitors customer responses on review channels and social channels, including customer service support and potential crisis issues as they arise, and work closely with relevant business partners to respond.
• Works with the Marketing Manager to manage social media campaigns / content and day to day activities, including online advocacy, newsletters, promotions, etc.
• Works with the Marketing Manager and Event Sales Manager on event coordination as needed.
• Coordinate and traffic all creative needs – including advertisements, website listings, promotions, and phone messages.
• Proofread copy to check spelling and grammar, comfortable with learning brand voice and writing clear, creative, and persuasive copy as needed.
• Understands, reviews, and analyzes sales by promotions in a weekly marketing summary to ensure effectiveness of promotions.
• Explores and coordinates free advertising / promotional opportunities.
• All other tasks as assigned.

About You

• You should be creative and imaginative, including in how you approach analytical work. Proficient in excel and data handling. Charts, graphs, and pivot tables will be your besties.
• Curious. You should be curious about popular culture, fame, trends, and celebrities.
• The devil is in the fabulous details! You will have exacting standards and pay attention to the details, no matter how small.
• Can do attitude. Wax figures may be static, but our business is not. This is a demanding, but exciting role. You will be challenged, your days will be hectic, and the ability to approach that with a can-do, positive attitude will ensure you thrive in this role. 

Qualifications

• College degree in a communication, marketing and/or related field, or equivalent experience
• Experience in promotions and/or marketing specifically in developing and executing promotional partnerships appreciated
• Extensive knowledge of Microsoft Office- Photo Shop and/or video editing is a plus!
• Excellent communication and motivational skills
• Proven ability to work on multiple projects simultaneously and multitask as necessary
• Great organization skills, detail oriented and self-starter
• Ability to work with people from all levels of discipline
• Open to new learning and quickly adapts to change

About The BenefitsIn return you will find a competitive salary and benefits package including robust and affordable medical, vision, & dental plans, generous PTO, company-paid life and disability insurance, 401(k) matching plan offering and free entry to all of our Merlin attractions which also extends to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About UsMerlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best-known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

Everyone Matters at Merlin.
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry. 

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