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Merchants Bank of Indiana
Carmel, IN | Full Time
$69k-89k (estimate)
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Marketing Content Analyst
$69k-89k (estimate)
Full Time | Lending & Credit 0 Months Ago
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Merchants Bank of Indiana is Hiring a Remote Marketing Content Analyst

Description

As our Marketing Content Analyst, you will develop and implement a comprehensive content strategy based on customer and industry data to increase our website traffic, drive email marketing initiatives, and digital brand awareness. Day to day you will collaborate with individual business units to plan campaigns, estimate costs, evaluate results, and provide recommendations for future digital initiatives. The Content Strategist will work collaboratively with the graphic design and social media teams to deliver consistent messaging across all digital platforms at our Carmel, Indiana Headquarters – this will not be a hybrid or remote role. As a strategist, you will brainstorm creative ways of engaging the audience online to produce content that aligns with our marketing strategies. Are you ready to help us achieve our goals and build our brand across multiple digital platforms? If yes, then apply TODAY!

In one year as a Content Analyst, you will know you were successful if you…

  • Build strong relationships across the business as well as support both the Marketing and Communications team and leadership with planning, implementing, and monitoring campaigns
  • Collect information about the different types of customer personas the business is targeting; perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers
  • Author, design, manage, create, and publish original, high-quality content based on research to achieve marketing targets 
  • Administer company websites and email marketing accounts ensuring up-to-date messaging 
  • Monitor Google Analytics and Search Engine Optimization (SEO) for user engagement and suggest content optimization 
  • Communicate with industry professionals to create a strong network 
  • Train internal teams to integrate and maintain a comprehensive content strategy 

Requirements

What we are looking for…

  • Bachelor's degree in marketing, public relations, communications, or related field preferred
  • Prior banking or financial services experience highly preferred
  • Hands on experience with website design, content writing and email marketing for brand awareness 
  • Proficient in using data analytics to foster strategic decision-making and thought leadership.
  • Excellent writing skills is required 
  • Significant knowledge of Adobe Creative Suite, Canva, and Google Analytics (GA4 preferred)
  • Photography and/or video skills are a plus 
  • Ability to travel on a limited basis

Ranked as the top-performing U.S. public bank by S&P Global Market Intelligence, Merchants Bancorp is a diversified bank holding company headquartered in Carmel, Indiana, operating multiple lines of business, including multifamily housing and healthcare facility financing and servicing, mortgage warehouse financing, retail and correspondent residential mortgage banking, agricultural lending, and traditional community banking. Merchants Bancorp conducts its business through its direct and indirect subsidiaries, Merchants Bank of Indiana, Merchants Capital Corp., Farmers-Merchants Bank of Illinois, and Merchants Mortgage, a division of Merchants Bank of Indiana. 

Merchants understands the positive impact of making employees feel valued and is proud to once again be recognized by the Indiana Chamber of Commerce’s Best Places to Work Program. This is the seventh year in a row that Merchants was recognized as a Best Places to Work organization.

PM20 #BK

Job Summary

JOB TYPE

Full Time

INDUSTRY

Lending & Credit

SALARY

$69k-89k (estimate)

POST DATE

03/22/2023

EXPIRATION DATE

05/31/2023

WEBSITE

merchantsbankofindiana.com

HEADQUARTERS

CLEARWATER, FL

SIZE

50 - 100

FOUNDED

2009

CEO

NICOLE NUNEZ

REVENUE

$200M - $500M

INDUSTRY

Lending & Credit

Related Companies
About Merchants Bank of Indiana

Merchants Bank of Indiana focuses on several aspects of mortgage and agricultural lending and retail banking services from six Central Indiana locations. Merchants has $9.5 billion in assets and more than 350 employees. Merchants Bank of Indiana owns Merchants Capital, a leading national multi-family housing mortgage company. Merchants Bank of Indiana has been selected as one of the Best Places to Work in Indiana for 2016, 2017, 2018, 2019 and 2020. Merchants was also recognized by S&P Global Market Intelligence as one of the top performing community banks nationally with assets between $3 bil...lion and $10 billion. Merchants was listed as #2 in the nation, the highest rated Indiana bank on the list. The Indianapolis Business Journal (IBJ) Banking and Finance edition in May 2017 listed Merchants as the 12th largest Indianapolis Area Bank. In July 2017, the IBJ listed Merchants Bank of Indiana as one of the fastest growing companies in the Indianapolis area. Merchants Bank of Indiana locations include: Corporate Headquarters - 410 Monon Blvd, Carmel IN 46032 Carmel Midtown Banking Center - 410 Monon Blvd, Carmel IN 46032 Carmel Banking Center - 11590 N. Meridian Street, Suite 120, Carmel IN 46032 Indianapolis Banking Center - 3737 East 96th Street, Indianapolis IN 46240 Merchants Mortgage - 11590 N. Meridian Street, Suite 120, Carmel IN 46032 Mortgage Warehouse Division - 410 Monon Blvd, Carmel IN 46032 Lynn Banking Center - 7375 S Hwy 27, Lynn IN 47355 Richmond Banking Center - 701 E Main Street, Richmond, IN 47374 Spartanburg Banking Center - 6880 South Arba Pike, Lynn IN 47355 Social Media Guidelines and Terms: www.merchantsbankofindiana.com/social-media-guidelines/ More
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