Purpose

To help answer deeper quantitative questions about media buying and automate routine analytics tasks. In addition to extending the current data architecture, the Media Analyst will assist in monitoring media performance, ad hoc reporting requests, and troubleshooting problematic media buying and reporting integrations.

Responsibilities

Data Collection

- Manage timely data collection from vendors and reporting systems

- Identify anomalies in raw data

- Extend data architecture as needed for supplemental data

Analysis

- Monitor system integrations with media buying and reporting systems

- Identify opportunities to improve media buying strategy

- Generate campaign insights

- Assist media team with client reporting and ad hoc requests

Competencies

- Problem Solving. Always curious and uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.

- Functional/Technical Skills. Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.

- Decision Quality. Makes good data driven decisions; most of their solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.

- Learning on the Fly. Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both

successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Professional Skills & Knowledge

Strong skill set in data analysis and mathematics with advanced knowledge of Microsoft Excel. Understanding of common programming concepts. Basic comprehension of computer science.

Strong quantitative skills and the ability to draw insights from extremely large datasets. Excellent problem-solving skills with ability to prioritize and triage workflow. Ability to collaborate cross-functionally and thrive in a team-oriented fast-paced deadline driven environment.

Experience

Experience with databases (SQL, Hadoop, Spark), programming for analytics (Python or R), and exposure to cloud computing (AWS,Azure or Google Cloud). Nice to have programmatic media buying

experience. Prior experience with digital ad ops is a plus. Hands on experience with self-service demand side platforms (DSPs) and data management platforms(DMPs).