Description

Do you want MORE Opportunity, MORE Flexibility, MORE Benefits, and most importantly MORE Fun? At Maverick we love the casino business, we love serving guests, and we love having fun together. We are looking for people, great people, that are ready to treat guests and each other with respect and make each day at work fun.

Primarily Remote - Must be based in Las Vegas, NV

If you can answer yes to any of those questions than you might BE A MAVERICK!

Team Members Will Enjoy:

• Paid Time Off

• Flexible schedules

• Medical, Vision, and Dental insurance

• Short-Term/Long-term Disability Insurance

• Education Reimbursement up to $5,250 annually

• 401k plan

• Employee meal discount program

• And more!

The Marketing Analytics Manager will be responsible for providing analytical support to Direct Marketing initiatives throughout the Maverick Portfolio. This position will work with Maverick Gaming Direct Mail, Operational Marketing, and Analytical departments, as well as directly coordinate with mail houses on data analysis, data pulls, and data approvals associated with marketing campaigns. This includes creating and maintaining DM matrices, segmenting, pulling, and approving direct marketing data lists, and maintaining and updating existing databases for best data integrity practices.

This position will work with individual regional CRM, CMS, and kiosk systems to appropriately code data, and execute campaigns, and perform post campaign analysis. This role will work with corporate marketing teams to create a test and learn environment to execute key marketing initiatives.

PRIMARY RESPONSIBILITIES:

• Direct mail logistical support for data pulls, content development and proofing to ensure timely delivery of numerous direct mail campaigns across multiple properties in multiple jurisdictions
• Produce regular reports describing the performance of direct mail campaigns
• Imports, cleans, transforms, and validates data integrity with the purpose of understanding or making conclusions from the data for decision making purposes.
• Provide data and analytical support for marketing campaigns
• Work in CMR and CMS Systems
• Work in compliance with company financial policies and regulations.
• Performs other duties as assigned.
• Corporate Marketing App implementation and management
• Management of omnichannel marketing platform
• Management of marketing automation systems
• Enterprise-wide email campaigns automation

Requirements

• Bachelor’s degree in Economics, Computer Science, Mathematics; or an equivalent amount of education and experience may substitute
• SQL experience
• Salesforce experience
• Experience working in the Gaming industry preferred
• Experience working with casino player tracking software (Bally’s CMP or ACSC, Oasis, etc.) preferred
• Power BI / visualization software experience a plus
• Experience working in an office environment is required.
• Advanced MS Office, data mining and analysis skills required.

SPECIFIC SKILLS/KNOWLEDGE/ABILITIES REQUIRED:

• Ability to maintain strict confidentiality of classified information.
• Ability to assemble information, extract pertinent facts, draw logical conclusions, and present recommendations.
• Perform job functions with attention to detail, speed and accuracy.
• Strong numerical and analytical skills with business acumen.
• Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans
• Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully.
• Excellent organizational and time management skills required
• Ability to multi-task under tight timelines.
• Quality management—the individual looks for ways to improve and promote quality and demonstrates accuracy and thoroughness.
• Self-starter who can take initiative and follow through on projects and tasks.
• Judgment—the individual displays willingness to make decisions, exhibits sound and accurate judgment and makes timely decisions.
• Ability to understand and comply with all departmental and company rules and regulations, policies and procedures.

Maverick Gaming™ is dedicated to creating the best possible gaming experiences for every kind of player and currently owns and operates a portfolio of 27 properties across Nevada, Washington and Colorado with a total of 1800 slot machines, 350 table games, 1020 hotel rooms and 30 restaurants.