Job Summary

Marcus Thomas is an agency with the deepest digital, social, search and strategic marketing communications teams in its weight class. But when it comes to our people, we are commanders of the impossible. Don’t tell us it can’t be done – we’ll prove you wrong!

We’re seeking an experienced marketing analyst to join our team and lead analytics for some of the agency’s biggest clients. Measurement and analysis are at the core of what we do, and this individual will work with our web, social, media and research teams to help find the needle in the haystack of data to give our clients the insights needed to guide their digital activities.

Responsibilities

For this position, we are searching for someone with a curious nature, extreme objectivity and the ability to dig deep to find actionable insights. Overall, this is someone who can make a mark by interpreting data and communicating these findings with internal and client teams.

• Support measurement strategy, analysis, and reporting for some of the agency’s biggest clients
• Implement media, social and web analytics tracking utilizing tag management tools
• Provide ongoing analysis and optimization across digital, social and media activities
• Support and improve client reporting for mid-level and senior management
• Assist in goal setting, tracking implementation and ensuring data integrity

Requirements

• A minimum of one to three years of marketing data analysis experience (preferably within a communications, advertising, or digital agency)
• A bachelor’s degree in marketing, business, mathematics, computer science or other related field
• Ability to become Google Analytics certified within 3 months
• The ability to deal with both the intricacy of data analysis and the many facets of client interaction
• An absolute passion for the advertising and marketing communication industry
• R, Python, SQL, and other related language experience is a plus

Hard Skills

• Deep knowledge of Google Analytics and Google Tag Manager
• Experience working with data visualization tools like Tableau, Google Data Studio and/or Datorama to create custom visualizations for clients
• Demonstrated success presenting complex data in a clear and compelling manner both verbally and in writing/visually; this includes creation of graphical and tabular representations of data
• Experienced in data manipulation and mining, including strong knowledge of Microsoft Excel
• Strong written communications skills and the ability to make data understandable to non-experts
• Experience with A/B/N testing and optimization

Soft Skills

• A curious nature, extreme objectivity and the willingness to help others shine
• Strong attention to detail and accuracy in work
• Ability to move between multiple projects within short periods of time
• Ability to lead and mentor junior analysts
• Interest in participating in the Google Analytics Certified Partner community and contributing to industry knowledge
• Ability to work effectively with multiple personality types and levels of marketing/communications knowledge and sophistication
• Comfortable with chaos and ambiguity, but able to create order from this
• Ability to think quickly and learn during assignments; a self-starter