What are the responsibilities and job description for the Marketing Data Analyst position at LOGISTICS PLUS INC?
Job Details
This position reports to the Chief Marketing Officer & LTL Carrier Relations.
This includes, but is not limited to analyzing and modeling transportation rates for RFPs and ad hoc analysis, proactively monitoring yield and margin metrics, analyzing Google Analytics (G4) and Google Ads for insights and trends, and various other detail-oriented administrative activities.
Job Responsibilities:
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Perform complex, batch rating analyses for RFPs and ongoing rate negotiations
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Create reports using Google Analytics and analyze results and trends
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Analyze Google Ads performance metrics and provide recommendations on improvements
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Analyze, upload, and update pricing tariffs and contracts as needed
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Proactive review of carrier accessorial rules tariffs, services, and fees
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Periodic internal/external research projects
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Create and analyze reports on customer yields and margin performance
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Help understand and measure marketing ROI
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Review and segment customer data into logical categories for marketing purposes
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General and specific reporting and needed
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Special projects as required
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College degree is preferred, but not required
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Advanced skills using Excel
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Expertise or certification using Google Analytics is preferred
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Expertise or strong understanding of Google Ads (SEM)
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Highly analytical and a passion for details
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Proficiency with Microsoft Office Suite of Tools
