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Local Factor Group
Fosters, AL | Full Time
3 Months Ago
Paid Search Specialist
Full Time 3 Months Ago
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Local Factor Group is Hiring a Remote Paid Search Specialist

Job description

LocalFactor is a multi-platform advertising company dedicated to helping brands reach localized audiences effectively across all media channels. Our commitment to our customers and the desire for simplicity, transparency, and performance is what drives our strategies, campaigns, partnerships, and products.

We’ve experienced rapid growth over the last year and we are looking to expand our team of digital marketers.

About This Role:

For this role, we are looking for a motivated, performance-based, fully remote, full-time paid media specialist .

The ideal candidate will have a minimum of 3 years of Paid Media experience. Specifically, Google Search, Display, Video & Shopping. This role will ultimately be responsible for independently managing all Google/Bing paid media and related initiatives including, but not limited to, building campaigns, keyword research and analysis, conversion tracking, data analysis, performance recommendations, client reporting, and strategy development. We are looking for a candidate with a deep understanding of paid search, as well as someone who is passionate about search engine marketing and excited to join a team with 20 years of experience.

Responsibilities:

  • Establish and take ownership of all assigned paid search campaigns in a way that is intended to maximize performance.
  • Establish and execute A/B tests intended to achieve maximum optimization and performance of all campaign initiatives.
  • Set up and QA all relevant integrations and conversion actions in order to ensure accurate performance tracking.
  • Oversee all campaign budgets and manage these budgets in a way that is intended to increase cost efficiency while ensuring that campaigns do not go over budget.
  • Handle the copywriting for all required campaign ad copy.
  • Make recommendations on landing pages in order to ensure that all campaigns are optimized from top to bottom.
  • Responsible for all ongoing keyword discovery, expansion, and optimization.
  • Create reports and presentations for internal and client use.

Requirements:

  • 3 Years Experience in Google Ads Management of campaigns with over $50K/Month in ad spend.
  • Experienced in performance and lead generation.
  • 3 Years Experience in Microsoft Excel (Pivot Tables vLookUps).
  • Experience using Google Analytics.
  • Deep understanding of tracking, measurement, and reporting.
  • 2 Years Experience in Google Ads Editor & Bulk Sheet Uploads.
  • Proven experience in both B2B and B2C-focused campaigns.
  • Genuine interest in the Google Ads platform and what the future of the platform holds.
  • Strong organizational skills.
  • Experience in a client-facing role.
  • Positive attitude. A natural problem solver. A sense of humor.
  • An intuitive sense of what is and is not a priority.
  • Team Player with, Positive & Flexible Attitude.
  • Excellent communication skills, both oral and written.
  • 2 Years Experience with PowerPoint and putting together monthly, quarterly, annual reporting decks (Ability to report on primary KPI's, previous performance and compile recommendations for upcoming optimizations)
  • Experience using Search Ads 360 is a plus.
  • Understanding & experience of Google Ad Scripts is a plus
  • Paid Social experience is a plus

What We Offer:

  • Salary: $45,000 - $55,000 - based on experience
  • Fully Remote
  • Eligible to participate in company benefits (medical, dental, vision)
  • Interview Process:
  • Round 1 with Senior Manager
  • Round 2 with VP of Marketing
  • Submit example of work
  • Complete a paid search exercise

Job Summary

JOB TYPE

Full Time

POST DATE

12/09/2022

EXPIRATION DATE

12/13/2022

The job skills required for Paid Search Specialist include Google Ads, Advertising, Analysis, Search Engine Marketing, Bing, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Specialist. Select any job title you are interested in and start to search job requirements.

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