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Description
Lido Advisors, LLC, an established and expanding wealth management firm with over $11B in assets is looking for a Digital Marketing Manager to work within a dynamic environment to design, execute and continuously optimize world-class digital experiences for Lido prospects and clients that drive awareness, leads and conversion.
The Digital Marketing Manager will play a pivotal role in helping to drive leads to Lido’s advisors along with creating and executing on a robust digital roadmap for prospects and existing clients to enhance Lido’s overall digital presence. As part of the Marketing Group, the position will report to the Marketing Director. Lido Advisors offers a flexible work environment, supports personal and professional growth, and embraces a culture of supporting each other, our communities, our clients, and Lido.
Duties & Responsibilities
· Design end-to-end journeys, starting from personas and considering digital touch points across all media (video, audio, text, and physical engagement points) to deliver outstanding experiences that deliver high quality leads to advisors
· Plan and execute all web, SEO/SEM, database marketing, email, social media, display advertising campaigns and performance marketing
· Design, build and maintain our social media presence with emphasis on LinkedIn and YouTube, using dynamic testing, to continuously optimize results
· Measure and report performance of all digital marketing campaigns and assess against goals
· Use Pardot marketing automation platform to build and design email campaigns targeted to prospects and existing clients; leveraging best-in-class tools and emerging technology to optimize results
· Support the launch, ongoing campaign management and development of specific landing pages for Lido’s new corporate website
· Identify ongoing conversion rate optimization opportunities within the website
· Collaborate with internal team (e.g., graphic designer, content) to create landing pages and optimize user experience; collaborate with agencies and other vendor partners; seek opportunities to engage with team leaders to collaborate on best practices
· Regularly seek opportunities to engage with team leaders to collaborate on best practices
Requirements
· Bachelor’s degree
· Minimum of 5 years’ experience in digital and social media campaign management and execution
· Experience and knowledge of Pardot marketing automation platform
· Knowledge and prior experience using key social media platforms, including LinkedIn, Facebook, YouTube
· Experience with display advertising, SEO/SEM and ad word campaign management
· Ability to design landing pages, Pardot emails, and campaign ads through various social media platforms
· Self-starter who actively sees projects through to completion while maintaining a high level of communication with team members
· Ability to organize, prioritize, manage multiple tasks, and keep team apprised on open items
· Ability to adapt to a rapidly changing and fast paced business environment
· Proven ability to operate effectively and work under pressure with tight deadlines
· Team player and a desire to collaborate with others
Full Time
Investment Management
$113k-147k (estimate)
06/29/2022
12/28/2022
lidoadvisors.com
LOS ANGELES, CA
50 - 100
1999
GREGORY KUSHNER
$10M - $50M
Investment Management
Lido Advisors is a nationally recognized wealth advisory firm headquartered in Los Angeles, California with offices throughout the United States. We utilize experience, creativity, and independence to grow, maximize and protect our clients assets and legacy. We dedicate our resources to the development of coordinated wealth planning to offer innovative, creative, and cutting-edge solutions to high net worth and ultra-high net worth individuals, families, and charitable organizations across the U.S. Our experienced team is comprised of independent thinkers, adept in hedging techniques, active a...llocations, sourcing third-party managers, and direct alternative investments. We are comfortable with a variety of approaches and investment strategies including private asset-based lending, direct real estate investments, and private equity. Our investment discipline focuses on risk management, cash flow, and capitalizing on opportunities presented by the constantly shifting market and economic scenarios.
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The job skills required for Digital Marketing Manager include Digital Marketing, SEM, Marketing Automation, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.