Join Media’s Marketing Team!
We are looking for an Audience Development Specialist who has a successful track record of developing and delivering targeted audiences for paid events, subscriptions and/or other paid products through the creation and execution of best-of-breed marketing and social programs and partnerships, that have consistently met or exceeded revenue goals. There are lots of perks for joining the Media team such as health benefits, wellness and engagement programs, the ability to participate in flexible spending health care and dependent care accounts, paid time off, a 401(k) plan with a fully invested company match – all of this – while being able to work in the comfort of your home!

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Who We Are*
The Media Group (Library Journal | School Library Journal | The Horn Book) keeps school and public librarians along with educators well-informed about what is going on in the library and publishing world. Our essential work helps them better serve their communities by offering them great online programs, events, and professional development courses.

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What You’ll Do*
The Audience Development Specialist’s core responsibility is to identify, develop, and grow the reach of our brands to support new and repeat business in the form of online course registrations, subscription sales, and more. Success in this role will depend largely upon the ability to identify, grow, and engage audiences in the library and education ecosystem to drive engagement, including public, school, and academic library professionals, educators and school administrators, state and regional library associations, and other community stakeholders as deemed appropriate.

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Business development & Community Engagement

• Research, develop, and execute strategies to attract new purchasers of multi-user subscriptions and professional development courses in support of sales function.
• Work with the marketing team to communicate key learnings and trends to drive additional business and engagement.
• Coordinate and communicate with events and subscriptions team members and partners to ensure products and offers are accurate.
• Monitor websites, digital channels, and print ads to ensure all products and offers are advertised accurately and in accordance with the marketing plan.
• Meet or exceed goals, targets, and initiatives as set forth by Marketing Director.
• Conduct job functions and activities in alignment with the principles of MSI’s Diversity, Equity, and Inclusion (DEI) work, ensuring presence of these goals in marketing and audience outreach.

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Promotions:

• Work with the marketing team to create promotional outreach/inbound marketing initiatives for each line of business.
• Ensure equitable access and inclusive messaging across group sales and audience development outreach.
• Assist in the development of marketing and sales collateral to help boost outreach and grow partnerships.
• Collaborate between external partners and internal stakeholders to support group sales initiatives.

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Research and Reporting

• Monitor and report achievement of monthly, quarterly, and yearly goals.
• Track contacts by segment, event type, and other categories as defined and develop/report on strategies to engage target audiences.
• Research/monitor the competitive landscape of group sales initiatives and community/industry partnerships.

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Key Qualifications: *

• Three years’ experience in marketing/sales with a proven track record of meeting and exceeding goals for audience development.
• Excellent communication and presentation skills; strong verbal, written, and listening ability.
• Strong organization and strategic thinking skills and excellent attention to detail.
• Ability to work independently in a remote-work environment with sensitive company information.
• Bachelor’s degree in accounting or finance. CPA preferred.

The Audience Development Specialist is a part of the LJ/SLJ/HB marketing department, reporting to the Marketing Director. This position will work directly with the leader of group sales, and other stakeholders in the area of professional development. This role is open to remote candidates that are available to work during Eastern Standard business hours (8-hour shifts between 8:00am-6:00pm) and currently employ legal residents of the following states: CT, FL, NJ, NY, PA, TX, VA, UT, WA. We look forward to receiving your application.
Media, a division of MSI is an Equal Opportunity and Affirmative Action Employer. We are committed to equity and inclusion, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Job Type: Full-time

Pay: $62,000.00 - $68,000.00 per year