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Liaison International
Poughkeepsie, NY | Full Time
$60k-74k (estimate)
5 Months Ago
Digital Marketing Analyst
Liaison International Poughkeepsie, NY
$60k-74k (estimate)
Full Time 5 Months Ago
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Liaison International is Hiring a Remote Digital Marketing Analyst

Purpose: At Liaison, we’ve helped higher ed institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX* (CRM) and *Othot.

*
Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.*

As a Digital Marketing Analyst (DMA), you will be a member of a dynamic team that is responsible for the success of our clients' digital campaigns. You’ll be given comprehensive training, the chance to work with a diverse subset of colleges and universities and gain invaluable experience in digital marketing. Day to day, DMAs are the team members who monitor client campaigns, ensuring we carry out strategy with an eye toward delivering stellar results. This requires attention to detail, a performance mindset and a willingness to troubleshoot complex problems.
Task description

  • Be a team player, learning from and supporting your colleagues to deliver success for our clients.
  • Manage and own campaigns; strategize, implement and make key decisions about optimizations to produce the best possible performance.
  • Create weekly performance reports, including optimization summaries for the account team to share with the client to demonstrate campaign progress and impact. Attending client calls and meetings as a subject matter expert, providing additional detail and background where needed.
  • Be a point of contact for client teams on day-to-day campaign-based requests.
  • Learn a broad range of skills across multiple channels in the digital media ecosystem, with a focus on paid media

Experience

  • Relevant degree and 2 years' experience in paid media management
  • A demonstrable passion for digital media & technology
  • You are curious, insightful, and enjoy problem solving
  • Highly numerate and comfortable with data analysis
  • A team player, who can take direction, but also work alone when required to do so
  • A confident communicator who can articulate complex ideas in a simple, accessible way
  • Knowledge of Google, Meta, and/or LinkedIn advertising platforms

Job Type: Full-time

Job Summary

JOB TYPE

Full Time

SALARY

$60k-74k (estimate)

POST DATE

10/19/2022

EXPIRATION DATE

02/02/2023

WEBSITE

liaison-intl.com

HEADQUARTERS

Watertown, MA

SIZE

100 - 200

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