LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

THE ROLE

Reporting to the Director of the Engagement Center, the Marketing Manager is a key leader in the partnership between Legends and the University of Nebraska. This position is responsible for producing omnichannel content to drive donor engagement, dollars, retention, and positive constituent behavior. This individual is an expert in all things related to channel specific content production and editorial. The Marketing Manager will collaborate with Nebraska to deliver content which constituents will frequently and passionately engage.

ESSENTIAL FUNCTIONS

• Hire, train and manage student marketers
• Manage channel optimization and cadence strategies
• Integrate project with annual giving and marketing teams at UNF to maintain alignment with goals and areas of focus
• Execute 1:1 and mass marketing best practices through text, email, phone, digital ads, chat and web
• A/B test engagement, solicitation and stewardship campaigns executed by student marketers and fundraisers
• Produce content on a 1-to-1 level, each alumnus should feel as if content was specifically produced for them
• Conduct ongoing usability tests to gauge content effectiveness
• Gather data, handling analytics and making recommendations based on results
• Develop standards, systems and best practices, both human and technological in collaboration with NUF staff for content creation, distribution, maintenance, content retrieval/content repurposing, including the real-time implementation of content strategies

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree or equivalent experience
• Degree in social media, marketing, communications, production, journalism, or related communications field preferred
• 2 years of experience writing copy for various marketing channels
• 2 years of experience coordinating social media strategies
• 1-2 years of marketing/engagement management experience preferred
• Demonstrated communication, collaboration, and team skills
• Proven ability to balance complex and often competing priorities
• Ability to thrive in an environment with high expectations for results
• Experience creating compelling messages for different target demographics
• Expertise in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience
• Familiarity in software applications including Adobe Creative Suite, Hootsuite, Microsoft Office, etc.
• Creative thinking skills with experience innovating that leads to engaging and playful visual storytelling

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Education

• Bachelors or better in Other

Skills

• Communication